新商科背景下高职《电子商务概论》课程思政建设与实践——以合肥职业技术学院为例  

Ideological and Political Construction and Practice of E-commerce Introduction Course under the Background of New Business Studies——Taking the Hefei Vocational and Technical College as an Example

作　　者：邵敏 涂敏 SHAO Min;TU Min(Economic and Trade Institute of Tourism,Hefei Vocational and Technical College;Academic Affairs Office,Hefei Open University,Hefei Anhui 230001,China)

机构地区：[1]合肥职业技术学院经贸旅游学院,安徽合肥230012 [2]合肥开放大学教务处,安徽合肥230001

出　　处：《河北大学成人教育学院学报》2024年第2期27-34,共8页Journal of Adult Education College of Hebei University

基　　金：安徽省职业与成人教育学会教育教学研究规划课题“课程思政在高职电子商务专业课堂教学的实践研究—以合肥职业技术学院为例”(编号:Azcj2021192);安徽省教育厅高校自然科学重点研究项目“基于VANET移动模型的研究及其应用”(编号:KJ2021A1404);合肥职业技术学院质量工程项目《电子商务概论》精品课程(编号:2022JPKC03)。

摘　　要：为了适应时代发展,在课程思政教育大背景下需培养出职业技能精湛、业务素质优秀的电商精英人才。以《电子商务概论》课为例,立足于新商科背景和课程思政建设的重要目标,在课程思政的育人过程中以润物细无声的方式将创业精神、诚信立德教育、价值观教育、生态文明建设和文化传承教育渗透到课程教学的各个环节,达到课程思政的育人效果,践行立德树人的教育理念具有重要意义。In order to adapt to the development of the times and cultivate e-commerce elite talents with excellent professional skills and high professional quality in the context of ideological and political education in the curriculum,the article takes the Introduction to E-commerce course as an example,based on the new business background and the important goals of ideological and political construction in the curriculum,and in the process of cultivating students in ideological and political education in the curriculum,the indomitable entrepreneurial spirit,integrity and moral education,value education The construction of ecological civilization and cultural inheritance education permeate all aspects of curriculum teaching,thereby achieving the educational effect of ideological and political education in the curriculum,and practicing the educational concept of cultivating morality and cultivating people.

关 键 词：新商科 电子商务 课程思政 教学改革 

分 类 号：G712[文化科学—职业技术教育学]