地方美食作为旅游吸引力的市场营销策略研究  

Research on Marketing Strategy of Local Food as Tourism Attraction

作　　者：朱远宁 魏湖深 吴周旎 ZHU Yuanning;WEI Hushen;WU Zhouni(Ji’an Vocational and Technical College,Ji’an 343000,China)

机构地区：[1]吉安职业技术学院,江西吉安343000

出　　处：《食品安全导刊》2024年第35期175-177,181,共4页China Food Safety Magazine

摘　　要：随着旅游业的蓬勃发展,地方美食作为旅游吸引力的重要组成部分,其重要性日益凸显。本文探讨地方美食与旅游吸引力的关系,分析当前地方美食作为旅游吸引力存在的主要问题,并提出相应的市场营销策略。通过实施这些策略,有助于提升地方美食的吸引力和竞争力,促进旅游业与美食产业的协同发展,为地方经济增长注入新的动力。With the vigorous development of tourism,the importance of local cuisine as an important part of tourism attraction has become increasingly prominent.This paper discusses the relationship between local cuisine and tourism attraction,and analyzes the main problems existing in local cuisine as tourism attraction at present,and put forward the corresponding marketing strategy.Through the implementation of these strategies,it will help to enhance the attractiveness and competitiveness of local cuisine,promote the coordinated development of tourism and cuisine industry,and inject new impetus into local economic growth.

关 键 词：地方美食 旅游吸引力 市场营销 

分 类 号：F592[经济管理—旅游管理] F719.3[经济管理—产业经济]