基于朱子文化的《电子商务概论》课程思政教学研究  

Research on Ideological and Political Teaching of Introduction to E-commerce Based on Zhu Zi Culture

作　　者：朱甜甜 王美玲 ZHU Tian-tian;WANG Mei-ling(Fuzhou Institute of Technology,Fuzhou,Fujian 350000,China)

机构地区：[1]福州理工学院,福建福州350000

出　　处：《杨凌职业技术学院学报》2024年第4期109-112,共4页Journal of Yangling Vocational & Technical College

基　　金：2023年福建省本科教育教学改革重大研究项目“数字化转型背景下新商科人才培养模式改革与实践”(FBJY20230131)。

摘　　要：朱熹是一位影响深远的思想家和教育家。2021年3月22日,福建朱子文化园和武夷精舍迎来了习近平总书记,习近平总书记的走访充分反映了党和国家对朱子文化的重视。朱子文化作为我国优秀传统文化的代表之一,其中蕴含的丰富内涵思想对当代大学生的成长有助益,对社会发展有重要价值。电子商务概论课程与互联网贸易活动有紧密的联系,具有实施课程思政的必要性、紧迫性,文章就电子商务概论课程进行思政教育内容设计,融入朱子文化,阐述该课程思政融入的具体路径,对高校专业的课程思政改革有一定借鉴意义。Zhu Xi is an influential thinker and educator.On March 22,2021,the visit of the President Xi fully reflects the importance attached by the Party and the state to Zhu Zi culture.As one of the representatives of excellent traditional culture in China,Zhu Zi culture contains rich connotation ideas that are beneficial to the growth of contemporary college students and of great value to social development.The course of Introduction to E-commerce is closely related to Internet trade activities,so it is necessary and urgent to implement the ideological and political education of the course.This paper designs the ideological and political education content of the course of Introduction to E-commerce,integrates into Zhu Zi culture,and clarifies the specific path of ideological and political integration of the course,which has certain reference significance for the ideological and political reform of college courses.

关 键 词：朱子文化 课程思政 电子商务概述 

分 类 号：G416[文化科学—教育学] G642[文化科学—教育技术学]