人工智能技术背景下营销渠道管理课程教学改革探索  

Exploration of Teaching Reform of Marketing Channel Management Course under the Background of Artificial Intelligence Technology

作　　者：陈昕 CHEN Xin(Sichuan Normal University,Chengdu,Sichuan 610101,China)

机构地区：[1]四川师范大学商学院,四川成都610101

出　　处：《山东商业职业技术学院学报》2024年第6期44-48,共5页Journal of Shandong Institute of Commerce and Technology

基　　金：四川师范大学人才培养质量和教学改革校级项目“渠道管理核心课程”(20230086XKC)。

摘　　要：人工智能技术的快速发展使得营销渠道管理课程教学面临着新的机遇和挑战。将人工智能技术融入营销渠道管理课程教学过程中,不仅是新商科导向下人才培养的现实需求,也是市场营销专业教学改革的客观需要。通过剖析人工智能技术与营销渠道管理的内在联系,提出以数据思维、智能决策及创新意识为核心的教学目标,整合智能技术应用的教学内容,并引入智能化教学方法和手段,旨在深化营销渠道管理课程教学建设,培养适应智能化市场发展的营销人才。With the rapid development of artificial intelligence technology,the teaching of marketing channel management is faced with new opportunities and challenges.The integration of artificial intelligence technology into the teaching process of marketing channel management course is not only a realistic demand for talent cultivation under the orientation of new business discipline,but also an objective need for the teaching reform of marketing majors.By analyzing the intrinsic connection between artificial intelligence technology and marketing channel management,this study proposes the teaching objectives centered on data thinking,intelligent decision-making and innovative consciousness,integrates the teaching content of intelligent technology application,and introduces intelligent teaching methods and means,aiming to deepen the teaching construction of marketing channel management course and cultivate marketing talents who can adapt to the development of intelligent market.

关 键 词：人工智能技术 营销渠道管理 教学改革 

分 类 号：G712[文化科学—职业技术教育学]