跨文化传播背景下广西民族文化的外语叙事策略研究——以短视频传播为例  

Research on Foreign Language Narrative Strategies of Guangxi Ethnic Culture in the Context of Intercultural Communication—Taking Short Video Communication as an Example

作　　者：谢立芳 XIE Lifang(Nanning University,Nanning Guangxi,530200,China)

机构地区：[1]南宁学院,广西南宁530200

出　　处：《文化创新比较研究》2024年第31期154-158,共5页Comparative Study of Cultural Innovation

基　　金：广西壮族自治区2023年度广西高校中青年教师科研基础能力提升项目“文化自信背景下广西民族文化传播中外语叙事的策略研究”(项目编号:2023KY1851)阶段性成果。

摘　　要：随着世界多极化和经济全球化深入发展,跨文化传播成为促进多元文化融合发展和增进国际理解的重要途径。广西既地处“一带一路”建设的重要节点,又是中国少数民族聚居的多元文化区域,其丰富的民族文化资源具有极高的国际传播价值。该文基于叙事学相关理论和广西民族文化外语叙事现状,聚焦YouTube平台上有关广西民族文化叙事的短视频,深入分析其叙事语言、叙事主题、叙事视角、叙事时空、叙事结构等方面的特征,并提出增强广西民族文化外语叙事的有效策略,旨在提升用外语讲好广西故事的能力,促进民族文化的国际传播,增强民族文化自信。In today's world,the deepening development of multipolarity and economic globalization makes intercultural communication an important avenue for promoting the integration of diverse cultures and enhancing international understanding.Guangxi,located at a crucial strategic position for the Belt and Road Initiative and home to a diverse range of ethnic minorities,possesses rich ethnic cultural resources with significant international communication value.This paper,based on narrative theory and the current situation of ethnic cultural narratives in foreign languages in Guangxi,focuses on short videos about the ethnic culture of Guangxi on the YouTube platform and analyzes the characteristics of their narrative language,themes,perspectives,temporal and spatial contexts,and narrative structures.Then,some effective strategies to strengthen the foreign language narratives of Guangxi's ethnic cultures will be proposed,aiming to enhance the ability to tell Guangxi stories well in foreign languages,promote the international dissemination of ethnic culture,and bolster cultural confidence.

关 键 词：跨文化传播 广西民族文化 外语叙事 短视频 现状 叙事策略 

分 类 号：G125[文化科学]