“一校一品”视域下高校龙舟运动品牌建设的改革实践研究  

Research on the Reform and Practice of College Dragon Boat Sport Brand Construction from the Perspective of"One School,One Brand"

作　　者：孙涛[1] SUN Tao(School of Physical Education,Hunan University of Arts and Sciences,Changde,Hunan Province,415000 China)

机构地区：[1]湖南文理学院体育学院,湖南常德415000

出　　处：《当代体育科技》2024年第33期82-85,共4页Contemporary Sports Technology

基　　金：2024年度湖南省教育科学“十四五”规划课题阶段性研究成果(项目名称:“一校一品”视域下高校龙舟运动品牌建设理论与实践路径研究,项目编号:XJK24BFZ002)。

摘　　要：高校开展龙舟运动具有传承民俗文化、促进师生身心健康、丰富校园文化生活、提升学校品牌知名度的多重作用。在“一校一品”视域下,高校龙舟运动的品牌建设面临多重困境。一方面,高校需进一步以社团为中心组织校际龙舟比赛,并大力推广和宣传,采取多元化的融资合作方式解决资金问题。另一方面,则需强化师资队伍的专业化建设,确保龙舟运动的安全管理。深化龙舟运动的教学改革,需从课程目标、课程内容、教学方法3个方面着手。首先,在课程目标上,应明确龙舟运动的教学宗旨,旨在培养学生的团队协作能力、身体素质及民俗文化认同感。其次,在课程内容上,需结合龙舟运动的特点,设计科学合理的训练计划,融入民俗文化知识,丰富教学内容。最后,在教学方法上,应采用多样化的教学手段,如模拟比赛、技术讲解、视频分析等,提高龙舟运动的教学质量和水平。通过这些措施,最终实现校本龙舟运动的特色化、品牌化发展。Carrying out college Dragon Boat sports has multiple functions,such as inheriting folk culture,promoting physical and mental health of teachers and students,enriching campus cultural life,and enhancing the popularity of the school brand.From the perspective of"One School,One Brand",the difficulties faced by the brand construction of college Dragon Boat sports are various.On the one hand,colleges and universities need to organize inter school Dragon Boat competitions centered on associations,and vigorously promote and publicize them,and adopt diversified financing cooperation to solve the capital problem;On the other hand,it is necessary to strengthen the professional construction of the teaching staff to ensure the safety management of Dragon Boat sports.To deepen the teaching reform of Dragon Boat sports,we need to start from three aspects:curriculum objectives,curriculum content,and teaching methods,so as to improve the teaching quality and level of Dragon Boat sports,and ultimately achieve the characteristic and brand development of school-based Dragon Boat sports.

关 键 词：“一校一品” 高校 龙舟 运动 品牌建设 

分 类 号：G80-05[文化科学—运动人体科学]