互联网企业盈利模式分析——基于财务视角下腾讯公司盈利模式放入分析  

Analysis of the Profit Model of Internet Enterprises: Focusing on Tencent's Profit Model from a Financial Perspective

作　　者：李吉友[1] 刘晨瑶 Jiyou Li;Chenyao Liu(Shaanxi Institute of International Trade&Commerce,Xi'an 712000,China)

机构地区：[1]陕西国际商贸学院,陕西西安712000

出　　处：《财务与金融》2024年第5期31-39,共9页Accounting and Finance

基　　金：2024年度西安市社科规划重点课题(24GL01)。

摘　　要：随着互联网经济的蓬勃发展,腾讯公司已成为中国领先的互联网企业,其盈利模式受到了业界的广泛关注。以腾讯公司2019年-2023年财务数据为样本,采用财务分析和对比分析法,研究腾讯公司的盈利模式,通过数据分析揭示腾讯公司盈利模式的演变以及其对公司财务状况的影响。研究发现,腾讯公司的盈利模式在推动公司快速发展的同时也存在增值服务成长性不足、盈利模式单一、投资回报不达预期、盈利模式稳定性不足等问题。互联网企业要在新时代背景下有效提升市场竞争力,可以借鉴腾讯公司的成功经验,进一步优化多元化盈利模式,减少对单一业务的依赖;加大技术创新和产品开发投入,实施精细化的成本控制策略,提高运营效率;及时调整盈利模式以适应外部环境的变化,灵活应对市场和监管变化;加强资源整合,强化协同效应,提升公司整体盈利能力。Amid the booming Internet economy,Tencent has emerged as a leading Internet enterprise in China,and its profit model has garnered widespread attention from the industry.Using the financial data of Tencent from 2019 to 2023 as a sample,we employ financial analysis and comparative analysis methods to investigate Tencent's profit model.Through data analysis,the evolution of Tencent's profit model and its influence on the company's financial condition are unveiled.The research reveals that while Tencent's profit model has driven the company's rapid development,there are however issues such as insufficient growth in value-added services,a single profit model,below-expectation investment returns,and insufficient stability of the profit model.To effectively enhance their market competitiveness in the new era,Internet enterprises can draw inspiration from Tencent's successful experience by further optimizing their diversified profit models and reducing their reliance on a single business.Increase investments in technological innovation and product development,implement refined cost control strategies,and improve operational efficiency.They should also flexibly adapt to market and regulatory changes by timely adjusting their profit models,and strengthen resource integration and synergy to enhance the company's overall profitability.

关 键 词：盈利模式 财务视角 互联网企业 腾讯公司 

分 类 号：F275[经济管理—企业管理]