大数据时代企业市场营销的机遇及挑战  

Opportunities and challenges of enterprise marketing in the era of big data

作　　者：孙元新 Sun Yuanxin(Xiamen Honglu Tungsten&Molybdenum Industry Co.,Ltd.,Xiamen,Fujian,361000)

机构地区：[1]厦门虹鹭钨钼工业有限公司,福建厦门361000

出　　处：《市场周刊》2024年第35期66-69,共4页Market Weekly

摘　　要：大数据时代无疑为企业市场营销带来了前所未有的机遇与挑战。文章聚焦于探讨大数据在企业市场营销中的实际应用,深入剖析它所引发的机遇与面对的挑战,并提出切实可行的应对方案。通过回顾大数据技术的发展历程、剖析多个实际应用案例,以及探讨这些技术如何重塑市场营销策略,力求为企业在这个信息爆炸时代优化其市场营销策略提供理论支持与实践指导。The era of big data has undoubtedly brought unprecedented opportunities and challenges to enterprise marketing.This paper focuses on the practical application of big data in enterprise marketing,deeply analyzes the opportunities and challenges caused by it,and puts forward feasible solutions.By reviewing the development process of big data technology,analyzing many practical application cases,and discussing how these technologies reshape marketing strategies,this paper strives to provide theoretical support and practical guidance for enterprises to optimize their marketing strategies in this era of information explosion.

关 键 词：大数据时代 市场营销 机遇 挑战 

分 类 号：F713.5[经济管理—市场营销]