平台生态系统赋能供应链协同机制研究——以恒盛集团为例  

Research on Supply Chain Collaboration Mechanism Enabled by Platform Ecosystem--Hengsheng Group as an example

作　　者：山红梅[1] 程梦珍 王晓燕[1] 葛文妙 王武锁 张夏恒[3] SHAN Hong-mei;CHENG Meng-zhen;WANG Xiao-yan;GE Wen-miao;WANG Wu-suo;ZHANG Xia-heng(School of Modern Post,Xi’an University of Posts and Telecommunications,Xi’an Shaanxi 710061,China;Shaanxi Hengsheng Group,Xi’an Shaanxi 710077,China;School of Management,Northwest University of Political Science and Law,Xi’an Shaanxi 710122,China)

机构地区：[1]西安邮电大学现代邮政学院,陕西西安710061 [2]陕西恒盛集团,陕西西安710077 [3]西北政法大学管理学院,陕西西安710122

出　　处：《北京交通大学学报（社会科学版）》2024年第4期106-115,共10页Journal of Beijing Jiaotong University(Social Sciences Edition)

基　　金：2023年度陕西省哲学社会科学研究专项计划“陕西制造业供应链韧性测度及强链补链路径研究”(2023ZD1049)。

摘　　要：平台生态系统作为资源整合的有效载体,能够加强对供应链上下游资源的吸纳,为供应链协同提供物质基础。本文运用扎根理论,通过对恒盛集团进行单案例研究,探究平台生态系统赋能供应链协同的作用机制。研究发现:企业平台生态系统的构建为供应链协同奠定了基础和条件;平台生态系统通过集采集销、智能调度、数据共享、产学研融合、供应链金融分别赋能供应链商流、物流、信息流、技术流、资金流协同;“五流协同”可有效降低供应链交易成本、提高供应链运作效率、减轻供应链牛鞭效应、提升供应链创新水平、优化供应链资金流动,从而实现供应链协同效应。因此,企业可通过构建平台生态系统,助推供应链上下游合作伙伴协同合作,促进价值共创,进而提升企业竞争力。As an effective carrier of resource integration,platform ecosystem can enhance the absorption of upstream and downstream resources in the supply chain and provide a material basis for supply chain collaboration.Based on the Grounded Theory,this paper explores the mechanism of how platform ecosystem enables supply chain collaboration through a single case study of Hengsheng Group.The findings are as follows:firstly,the construction of enterprise platform ecosystem lays the foundation and conditions for supply chain collaboration;secondly,through collection and marketing,intelligent scheduling,data sharing,industry-university-research integration,and supply chain finance,the platform ecosystem enables the collaboration of business flow,logistics,information flow,technology flow,and capital flow of the supply chain respectively;thirdly,“five-flow collaboration”effectively reduces supply chain transaction costs,improves supply chain operation efficiency,reduces supply chain bullwhip effect,improves supply chain innovation level,and optimizes supply chain capital flow,thereby achieving supply chain synergy.Therefore,it is suggested that enterprises can enhance their competitiveness by facilitating the cooperation of upstream and downstream partners in the supply chain to promote value co-creation by building a platform ecosystem.

关 键 词：平台生态系统 供应链协同 恒盛集团 扎根理论 

分 类 号：F124.6[经济管理—世界经济] F274