中医药文化背景下的新时代中国特色包装设计观研究  

Research on Chinese Characteristic Packaging Design Concept in the New Era under the Background of Traditional Chinese Medicine Culture

作　　者：刘毅[1] 陈志菁 LIU Yi;CHEN Zhi-Jing(Hunan University of Technology,Zhuzhou 412007,China)

机构地区：[1]湖南工业大学,湖南株洲412007

出　　处：《绿色包装》2024年第11期77-81,共5页Green Packaging

基　　金：2022年度湖南省教育厅科学研究项目(“三高四新”战略下湖南中医药包装设计“数智化”与创新发展研究22B0568)。

摘　　要：在社会主义文化强国建设背景下,探讨如何以中医药文化为背景构建新时代中国特色包装设计观。首先介绍了党和国家在文化建设方面的重大部署,强调了中医药文化在社会主义文化强国建设中的重要地位;挖掘中医药文化的精神内涵和时代价值,分析包装设计的原罪及其全生命周期对环境和社会的影响;围绕社会价值、生态资源、人文关怀、辩证方法论,探讨中医药文化对新时代中国特色包装设计理念和实践的指导作用和意义。Under the background of building a strong socialist culture,this paper discusses how to construct a new era Chinese characteristic packaging design concept with the background of traditional Chinese medicine culture.First of all,the paper introduces the major arrangements of the Party and the state in cultural construction,and emphasizes the important position of traditional Chinese medicine culture in the construction of socialist cultural power;Excavating the spiritual connotation and times value of traditional Chinese medicine culture,analyzing the original sin of packaging design and its impact on environment and society in its whole life cycle;Centering on social value,ecological resources,humanistic care and dialectical methodology,the guiding role and significance of traditional Chinese medicine culture on the design concept and practice of Chinese characteristics packaging in the new era were discussed.

关 键 词：中医药文化 包装设计观 文化自信 文化强国 

分 类 号：TB48[一般工业技术—包装工程]