消费者参与创新生态系统价值共创的自集聚机制研究  

Research on the self-agglomeration mechanism of consumer participation in value co-creation of innovation ecosystem

作　　者：李昕[1] 符玉阳 LI Xin;FU Yuyang(School of Management,Bohai University,Jinzhou,Liaoning 121000,China)

机构地区：[1]渤海大学管理学院,辽宁锦州121000

出　　处：《河北工业科技》2024年第6期481-488,共8页Hebei Journal of Industrial Science and Technology

基　　金：辽宁省哲学社会科学项目(L22BJY005)。

摘　　要：为了探究终端消费者参与价值共创时多边主体的演化策略,构建核心企业、互补主体与终端消费者在创新生态系统价值共创中的三方演化博弈模型,并通过MATLAB软件对创新生态系统中各主体自集聚行为进行仿真模拟,揭示三方集聚中的非线性相互作用机制。结果表明,三方博弈选择的最优演化稳定策略为(1,1,1),即组织、加入、参与,生态集聚并稳定的前提是适度的收益分配比例;各方初始意愿的差异会影响生态集聚速度而不会改变最终的演化策略,任何一方不积极参与创新生态系统,均会降低生态集聚速度;消费者参与程度的高低对于核心企业和互补主体自集聚的影响作用不明显,但参与程度过高会减弱消费者的自集聚收敛速度;当收益分配阈值低于0.7时,互补企业收敛于不加入。研究结论可以为企业构建创新生态系统、促进多方主体积极参与价值共创以及实现创新价值最大化提供借鉴。In order to explore the evolutionary strategies of multilateral subjects when end consumers participate in value co-creation,a tripartite evolutionary game model of core enterprises,complementary subjects and end consumers in the value co-creation of innovation ecosystem was constructed,and the self-agglomeration behavior of each subject in the innovation ecosystem was simulated through MATLAB software to reveal the nonlinear interaction mechanism in tripartite agglomeration.The results show that the optimal evolutionary stability strategy of the tripartite game is(1,1,1),that is,the premise of organization,joining,participation,and ecological agglomeration,and stability is a moderate proportion of income distribution.The difference in the initial willingness of all parties will affect the rate of ecological agglomeration without changing the final evolution strategy,and the failure of any party to actively participate in the innovation ecosystem will reduce the rate of ecological agglomeration.The level of consumer participation has a minimal impact on the self-aggregation of core enterprise and comlementary subjects,but a high level of consumer participation can weaken the convergence speed of innovation ecological self-agglomeration.When the income distribution threshold is lower than 0.7,complementary enterprises converge and do not join.The research findings can provide reference for enterprises to build an innovation ecosystem,promote the active participation of multiple entities in value co-creation,and maximize the value of innovation.

关 键 词：消费经济学 消费者参与 创新生态系统 核心企业 价值共创 演化博弈 

分 类 号：F276[经济管理—企业管理]