符号学视域下天津近代建筑文创产品创新设计应用研究  

Research on the Design Strategies of Cultural and Creative Products of Modern Architecture in Tianjin from the Perspective of Semiotics

作　　者：刘虹[1] 王泓森 Liu Hong;Wang Hongsen(Tianjin University of Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学,天津300384

出　　处：《艺术与设计（理论版）》2024年第12期29-32,共4页Art and Design

基　　金：天津市一流本科图案建设,天津理工大学研究生教育教学改革项目项目编号ZDXM2305。

摘　　要：基于符号学理论,探索天津近代建筑在现代文创产品设计转化方法与路径的新构建,旨在形成具有天津近代建筑特色的文创产品设计策略,为天津文旅的高质量发展提供更多思路与借鉴。文章通过采用实地调研、资料收集、设计实践等方法,以莫里斯符号学三分科为理论依据,从符形、符义、符用层面解析天津近代建筑的元素特征和符号关系,聚焦文创设计主题,以现代设计实践为基础,提出建筑文创发展策略,实现天津近代建筑与现代文创设计结合的多种可能性。从符号学对天津近代建筑的符形、符义、符用三维度进行现代设计梳理剖析,探索多种途径的近代建筑文创衍生设计方法与创新应用,激发天津文旅发展内蕴活力,也可为其他近代建筑文创产品提供一定的借鉴与示范。Drawing on the theoretical framework of semiotics,this paper investigates the innovative reconstruction of the transformation method and trajectory of modern Tianjin architecture within the realm of contemporary cultural and creative product design.The objective is to formulate a design strategy for cultural and creative products that encapsulates the distinctive characteristics of modern Tianjin architecture,thereby providing valuable insights and references for advancing high-quality development in Tianjin's cultural tourism sector.Through rigorous field investigation,comprehensive data collection,and practical design methodologies,this study scrutinizes the elemental attributes and symbolic relationships inherent in modern architectural structures in Tianjin from a semiotic perspective encompassing symbolic form,semiotic meaning,and symbolic use.Emphasizing cultural and creative design themes,it proposes a strategic approach to architectural cultural creativity based on contemporary design practices aimed at integrating modern architecture with contemporary cultural and creative designs in Tianjin.By dissecting modern architectural designs in Tianjin through three dimensions-symbolic form,symbol,and symbol use using semiotics-this paper explores diverse design methods as well as innovative applications for creating derivatives within architectural culture.This endeavor seeks to invigorate intrinsic vitality within Tianjin's cultural tourism development while offering invaluable reference points for other contemporary architectural cultural creation products.

关 键 词：天津近代建筑 符号学 文创产品设计 

分 类 号：J0[艺术—艺术理论]