非遗活态传承视域下库勒村满族花棍舞视觉设计发展困境及对策研究  

Research on the Development Dilemma and Countermeasures of the Visual Design of Manchu Huagun Dance in Kule Village from the Perspective of Intangible Cultural Heritage's Living Inheritance

作　　者：樊益佟 Fan Yitong(Shenyang Normal University,Shenyang 110034,China)

机构地区：[1]沈阳师范大学,沈阳110034

出　　处：《艺术与设计（理论版）》2024年第12期54-56,共3页Art and Design

摘　　要：库勒村满族花棍舞是黑龙江省重要历史文化遗产,文章基于非遗的活态传承,运用文献研究、实地调研等方法展开分析。明确花棍舞的文化价值,指出发展困境在于传承人、宣传途径、视觉设计不足三点。针对其发展困境从设计多个视角提出涵盖文化符号提炼、品牌形象构建、拓展市场空间三项对策,视觉设计对花棍舞发展十分重要,可拓宽其宣传路径,推动非遗活态传承,实现可持续发展与乡村振兴双赢。The Manchu Huagun Dance in Kule Village is an important historical and cultural heritage in Heilongjiang Province.Based on the living inheritance of intangible cultural heritage,this article conducts an analysis using methods such as literature research and field investigation.It clarifies the cultural value of the Huagun Dance and points out that the development difficulties lie in three aspects:insufficient inheritors,single publicity channels,and lack of visual design.In response to its development difficulties,from multiple design perspectives,it proposes countermeasures including the refinement of cultural symbols,the construction of brand image,and the expansion of market space.Visual design is of great importance for the development of the Huagun Dance.It can broaden its publicity channels,promote the living inheritance of intangible cultural heritage,and achieve a win-win situation of sustainable development and rural revitalization.

关 键 词：非遗传承 满族花棍舞 视觉设计 对策研究 

分 类 号：J0[艺术—艺术理论]