我国省域地理标志特色产业发展SWOT-CLPV矩阵分析及对策研究——以河南省为例  

SWOT-CLPV Matrix Analysis and Countermeasure for Development of Provincial Geographical Indication Specialty Industry in China——Taking Henan Province as an Example

作　　者：李增贝 郝桂亮 张辉[2] LI Zengbei;HAO Guiliang;ZHANG Hui(Patent Examining Cooperation(Henan)Center of the Patent Office,CNIPA,Zhengzhou 450046;Institute of Agricultural Economics and Information,Henan Academy of Agricultural Sciences,Zhengzhou 450002)

机构地区：[1]国家知识产权局专利局专利审查协作河南中心,郑州450046 [2]河南省农业科学院农业经济与农村发展研究所,郑州450002

出　　处：《中国发明与专利》2024年第12期16-25,共10页China Invention & Patent

基　　金：国家知识产权局中高端人才发展研究平台2023年度课题“知识产权助力乡村振兴调查研究——以河南省为例”(编号:GP2307)研究成果之一。

摘　　要：省域地理标志特色产业在推动区域经济发展、促进乡村振兴方面发挥着重要作用。本文以河南省相关地理标志数据和地理标志特色产业为分析对象,借助SWOT-CLPV矩阵分析模型对河南省地理标志特色产业发展的内在优势与劣势、外在机遇与威胁进行组合研究和全方位分析。研究表明,市场主体参与度不高、品质缺乏管控、品牌附加值较低、产业融合度不足、同类农产品的竞争冲击、市场监管机制不健全是河南地理标志特色产业发展面临的主要困难。根据研究结果,提出完善顶层规划、切实保障品质、加强品牌培育、探索产业融合相应对策建议。The development of provincial Geographical Indication specialty industry plays an important role in promoting regional economic development and rural revitalization.By using the SWOTCLPV matrix analysis model,the inherent advantages and disadvantages,extrinsic opportunities and threats featured by Geographical Indication specialty industry in Henan Province are sorted out for combinatorial research and comprehensive analysis with taking relevant Geographical Indication data and Geographical Indication specialty industry in Henan Province as the analysis object.The research shows that the low participation of Geographical Indication market players,lack of regulation of quality,lower brand added value,insufficient industrial integration,competitive impact of congeneric agricultural products,unsound market regulatory mechanisms are major difficulties for the development of Geographical Indication specialty industry in Henan Province.According to the research results,corresponding countermeasure to improve top-level planning,ensure quality,strengthen brand cultivation,and explore industry integration are proposed.

关 键 词：河南省 地理标志 特色产业 SWOT-CLPV 矩阵 

分 类 号：F426[经济管理—产业经济] D923.4[政治法律—民商法学]