具身认知视角下基于非遗文化隐性知识传播的数字叙事创新策略研究  

Digital Narrative Innovation Strategies Based on Implicit Knowledge Dissemination of Intangible Cultural Heritage from the Perspective of Embodied Cognition

作　　者：姚婷[1] YAO Ting(Hanshan Normal University,Guangdong Chaozhou 521041,China)

机构地区：[1]韩山师范学院,广东潮州521041

出　　处：《包装工程》2024年第24期214-224,共11页Packaging Engineering

基　　金：2021年韩山师范学院社科项目(52PY20210801);2022年韩山师范学院高等教育教学改革项目(0006/E22106)。

摘　　要：目的通过探索数字叙事的具身感知体验与文化的抽象概念认知间的对应关系促进非遗文化隐性知识的传播。方法采用文献综述与案例分析的方法,基于具身认知理论中的意象图式、具身隐喻等概念对非遗文化数字叙事的具身感知、具身情境,以及具身心智等具身体验关系进行梳理,对非遗文化隐性知识叙事传播的文化可供性进行了探讨。结果探索数字叙事的具身交互设计对非遗文化隐性知识的传播机制和叙事体验框架,并提出基于具身认知的角色、结构和符号叙事策略。结论在基于技术具身的基础上,非遗文化的数字叙事中角色、互动情境和符号叙事创新策略可以将身体感知体验与文化的抽象概念建立联系,从而促进非遗文化隐性知识的传播。The work aims to promote the dissemination of implicit knowledge in intangible cultural heritage by ex-ploring the corresponding relationship between the embodied perceptual experience of digital narrative and the abstract concept cognition of culture.Literature review and case analysis were adopted to sort out the relationship between em-bodied perception,embodied context,and embodied mental experience in intangible cultural heritage digital narrative based on the concepts of image schema and embodied metaphor in embodied cognitive theory,and to explore the cultural availability of intangible cultural heritage implicit knowledge narrative dissemination.The mechanism and narrative ex-perience framework of digital narrative embodied interaction design for the dissemination of intangible cultural heritage tacit knowledge were explored,and narrative strategies were proposed based on embodied cognition of roles,structures,and symbols.Based on the embodiment of technology,innovative strategies for role,interactive context,and symbolic narrative in digital narratives of intangible cultural heritage can establish a connection between physical perception and abstract concepts of culture,thereby promoting the dissemination of implicit knowledge of intangible cultural heritage.

关 键 词：具身 非遗文化 隐性知识 意象图式 数字叙事 设计创新 

分 类 号：TB482[一般工业技术—包装工程]