民族武术的国际化传播:孔雀拳和泰拳的比较研究  

The International Dissemination of Ethnic Wushu:A Comparative Study of Peacock Boxing and Muay Thai

作　　者：张立国 郑清文 Zhang Liguo;Zheng Qingwen(Yunnan Sports Vocational College,Kunming Yunnan 650228,China)

机构地区：[1]云南体育运动职业技术学院,云南昆明650228

出　　处：《武术研究》2024年第12期9-11,共3页Wushu Studies

摘　　要：文章运用比较分析法、文献资料法和个案研究法,探讨孔雀拳和泰拳的不同发展道路,重点分析泰拳获得国际认可的因素,为提高孔雀拳的国际知名度和吸引力提供理论支持和实践指导。研究认为:泰拳的国际化为孔雀拳的全球推广提供了宝贵经验,其强调在地方武术转变为全球现象的过程中文化的适应性、机构支持和多矩阵媒体战略商业推广的重要性,并提出应对策略:孔雀拳应当建立符合自身特色的国际化传播路径,包括建立国际化职业标准,完备管理体系;构建科学教育模式,落实数字化建设;打造“非遗”文化品牌,推动其高质量发展。This paper employs comparative analysis,literature review,and case study methods to explore the divergent development paths of Peacock Fist and Muay Thai,with a focus on analyzing the factors that have contributed to the high international recognition of Muay Thai.The study provides theoretical support and practical guidance for enhancing the global visibility and appeal of Peacock Fist.The research concludes that the internationalization of Muay Thai offers valuable lessons for the global promotion of Peacock Fist.It highlights the importance of cultural adaptability,institutional support,and multi-channel media strategies in transforming local Wushu into global phenomena.The proposed strategies suggest that Peacock Fist should establish an international communication pathway tailored to its unique characteristics,which includes creating international professional standards,developing a comprehensive management system,constructing a scientific educational model,implementing digitalization,and building a cultural brand that aligns with intangible cultural heritage.

关 键 词：孔雀拳 泰拳 国际化 职业化 

分 类 号：G85[文化科学—民族体育]