基于改进CVBC模型的在线音乐平台企业价值评估  

Enterprise Value Evaluation of Online Music Platform Based on Improved CVBC Model

作　　者：王嗣淇 冯金丽[1] WANG Siqi;FENG Jinli(School of Economics and Management,Guangxi University of Science and Technology,Liuzhou 545000,China)

机构地区：[1]广西科技大学经济与管理学院,广西柳州545000

出　　处：《商业观察》2024年第33期35-39,43,共6页BUSINESS OBSERVATION

基　　金：广西工业高质量发展研究中心开放基金项目。

摘　　要：随着互联网技术的发展,在线音乐平台已成为大众获取和享受音乐的主要途径,在市场不断扩张和剧烈竞争的背景下,准确评估在线音乐平台企业的价值具有重大意义。文章旨在运用CVBC模型对在线音乐平台企业进行价值评估。考虑到传统CVBC模型存在的不足,文章结合在线音乐平台企业的特点以及企业发展阶段对模型进行了相应的改进和优化。以WY云音乐案例为基础,运用改进后的CVBC模型进行了价值计算,为在线音乐平台企业价值评估提供了新的思路和参考。With the development of internet technology,online music platform has become the main way for the public to obtain and enjoy music.Under the background of continuous market expansion and fierce competition,it is of great significance to accurately evaluate the value of online music platform enterprises.This paper aims to use CVBC model to evaluate the value of online music platform enterprises.Considering the shortcomings of the traditional CVBC model,this paper improves and optimizes the model according to the characteristics of the online music platform enterprise and the development stage of the enterprise.Based on the case of WY Cloud Music,the improved CVBC model is used to calculate the value,which provides a new idea and reference for the enterprise value evaluation of online music platform.

关 键 词：CVBC模型 企业价值评估 WY云音乐 

分 类 号：F275[经济管理—企业管理]