数字技术对文旅融合的影响研究  

Study of the Impact of Digital Technology on the Integration of Culture and Tourism

作　　者：何里文[1] 李隆燕 邓敏慧[1] HE Liwen;LI Longyan;DENG Minhui(Guilin University of Technology,Guilin 514000,China)

机构地区：[1]桂林理工大学,广西桂林514000

出　　处：《商业观察》2024年第32期21-24,共4页BUSINESS OBSERVATION

摘　　要：随着消费者体验方式和消费观念的改变,以数字技术为背景,以短视频、虚拟现实为手段的文旅新业态不断涌现,有力推动了文旅融合向智能化、高端化转型,极大地丰富了文旅产业的内涵和外延。文章深入分析了数字技术对文旅融合的影响,揭示了数字文旅融合的内在逻辑。数字技术通过创新的生产方式、服务模式和经营管理手段,推动了文旅产业结构的优化和升级;数字技术的发展激发了文旅产业的内生增长动力,使得生产要素的边际报酬递增,从而推动了产业增长;此外数字技术与文旅深度融合,形成了新的产业业态,促进了产业间的协同共生。With the change of consumer experience and consumption concepts,new forms of cultural tourism have emerged with digital technology as the background and short videos and virtual reality as the means,strongly promoting the transformation of cultural tourism integration to intelligent and high-end way,and greatly enriching the connotation and extension of cultural tourism industry.This paper deeply analyzes the impact of digital technology on the integration of culture and tourism,revealing the internal logic of digital culture and tourism integration.Digital technology promotes the optimization and upgrading of the structure of the culture and tourism industry through innovative production methods,service models and operation and management means.The development of digital technology stimulates the endogenous growth momentum of the culture and tourism industry,which increases the marginal reward of the factors of production progressively and promotes the growth of the industry.Finally,the in-depth fusion of digital technology and culture and tourism has formed a new industrial form and promoted the synergy and symbiosis between industries.

关 键 词：数字技术 文旅融合 内生增长 

分 类 号：F49[经济管理—产业经济]