期待视野下惠山泥人非物质文化遗产IP形象设计探究  

Investigation on IP Image Design of Intangible Cultural Heritage Huishan Clay Figurine under the Horizon of Expectations

作　　者：淳于卜丹 宋晓利 CHUNYU Budan;SONG Xiaoli(Jiangnan University,Jiangsu Wuxi 214122,China)

机构地区：[1]江南大学,江苏无锡214122

出　　处：《工业工程设计》2024年第6期84-92,共9页INDUSTRIAL&ENGINEERING DESIGN

摘　　要：研究期待视野理论下的惠山泥人非物质文化遗产IP形象设计,探究非物质文化遗产有效的推广和应用方式,挖掘惠山泥人的时代价值,对实现惠山泥人文化振兴与发展具有重要意义。探究“期待视野”下惠山泥人非物质文化遗产IP形象设计的实践路径,研究总结惠山泥人题材表现、造型特征、色彩表现的艺术特点,基于期待视野理论,从受众角度出发,分析年轻接受群体的“期待视野”,审视艺术作品的创作思路,总结和筛选出符合受众对文化IP形象的情感需求和审美喜好,研究构建“期待视野”在惠山泥人IP形象设计中的融合路径。基于期待视野理论进行惠山泥人IP形象设计具有可行性,这主要要求形象设计符合接受群体的审美需求且不失惠山泥人文化特色,弘扬地域文化特色,促进非物质文化遗产文化发展。The work aims to study the IP image design of intangible cultural heritage(ICH)Huishan clay figurine under the theory of"horizon of expectations"and investigate the effective methods for promoting and applying the ICH,and dig out the contemporary value of Huishan clay figurines,which is of significant importance for the revitalization and development of Huishan clay figurine culture.The practical pathways of ICH IP image design of Huishan clay figurine under the framework of the"horizon of expectations"theory are explored and the artistic characteristics of Huishan clay figurines in terms of thematic representation,stylistic features,and color expression are summarized.Based on the"horizon of expectations"theory,from the audience's perspective,the"horizon of expectations"of the young audience is analyzed,the creative process of artistic works is surveyed,the emotional needs and aesthetic preferences of the audience for cultural IP images are summarized and filtered,and the integrative pathway of"horizon of expectations"in the IP design of Huishan clay figurine is studied and constructed.It is feasible to design IP image of Huishan clay figurine based on the"horizon of expectations"theory is feasible.This primarily demands that the image design aligns with the aesthetic demands of the audience while preserving the cultural characteristics of Huishan clay figurines,promoting regional cultural distinctiveness,and fostering the development of intangible cultural heritage.

关 键 词：期待视野 惠山泥人 非物质文化遗产IP形象设计 接受美学 

分 类 号：J524[艺术—艺术设计]