功能游戏在高校宣传中的应用研究与实践  

Application Research and Practice of F unction Game in University Promotion

作　　者：李然[1] 赵腾[1] LI Ran;ZHAO Teng(Southwest Jiaotong University,Chengdu 611756,China)

机构地区：[1]西南交通大学,成都611756

出　　处：《工业工程设计》2024年第6期93-102,共10页INDUSTRIAL&ENGINEERING DESIGN

基　　金：教育部人文社会科学研究青年基金(19YJC760044);西南交通大学2024年本科教育教学研究与改革项目(JG2024048);四川省社会科学重点研究基地现代设计与文化中心(MD24E009);四川省自然科学基金青年项目(22NSFSC0865);四川省首批省级新文科研究与改革实践:“新文科+智能”背景下多学科融合交互设计课程体系与教材体系建设实践。

摘　　要：探讨数字时代下,高校利用更具数字化特征的功能游戏方式作为对外宣传的可行性与具体方法。结合高校招生宣传现状,借助实际案例逐步阐述了游戏所具备的教育价值,并进一步着重分析了功能游戏的特征与发展趋势,以及如何能够发挥在高校宣传中的优势。为丰富西南交通大学对外宣传内容与形式,提升学校优质生源竞争力,学生团队基于SGDA框架,设计了一款名为《寻找茅以升》的功能游戏。游戏以回忆与纪念茅以升先生为主题,通过校内探索方式,巧妙实现了对学校、学科、专业实力与特色的对外宣传。功能游戏在高校招生宣传中属于一种新兴载体,具有传播效率高、范围广,内容灵活、具备交互性等优势,配合其他传统招生宣传渠道,可以为学校带来更好的宣传效果。It discusses the feasibility and concrete methods of using function game with more digital characteristics as external publicity in the digital age.Combined with the current situation of college enrollment publicity,the educational value of games is gradually elaborated by means of actual cases,and the characteristics and development trend of function game are further analyzed,as well as the ways to play the advantages in college publicity.In order to enrich the content and form of external publicity of Southwest Jiaotong University and improve the competitiveness of high-quality students,the student team designs a function game named"Looking for MAO Yisheng"based on the SGDA framework.The game is themed around recalling and commemorating Mr.Mao,and cleverly achieves external promotion of the university,disciplines,professional strength,and characteristics through campus exploration.Function game is an emerging carrier in college enrollment publicity.It has the advantages of high transmission efficiency,wide scope,flexible content and interactivity.With other traditional enrollment publicity channels,it could bring better publicity effects to universities.

关 键 词：数字时代 高校 宣传 功能游戏 

分 类 号：J524[艺术—艺术设计]