基于旅客选择行为的中转航线产品优化设计  

Optimal Design of Transfer Flight Product based on Passenger Behavior Choice

作　　者：周云奇 吴薇薇[1] 陈新元 ZHOU Yun-qi;WU Wei-wei;CHEN Xin-yuan(Nanjing University of Aeronautics and Astronautics,Nanjing 211000,China)

机构地区：[1]南京航空航天大学,江苏南京211000

出　　处：《航空计算技术》2024年第6期76-80,86,共6页Aeronautical Computing Technique

基　　金：国家自然科学基金项目资助(U2033205,U1933118);中国民航局安全能力建设项目资助(1007-IMH22004);南京航空航天大学科研基金项目资助(1007-YAT23021)

摘　　要：为激活旅客出行需求与中转市场潜力,构建了航空公司中转航线产品规划的两阶段模型:第一阶段从旅客选择行为的角度,考虑旅客对票价、航班频率、飞行时间、中转时间等因素的价值感知,构建了航空运输行程效用函数,进而基于多项式Logit模型构建了旅客行程选择模型,对行程的需求进行预测;第二阶段以航空公司利润与支线城市航空可达性最大化为目标,基于旅客行程选择模型,构建了航空公司中转航线产品优化设计模型。以华夏航空部分直飞航线为例,对模型进行验证。结果表明:与直飞航线相比,该模型得出的中转产品设计方案使航空公司利润与支线城市可达性明显提高,且增加了旅客的出行人数。通过参数敏感性分析,揭示了航线运力对模型优化效果的影响。In order to activate passenger travel demand and transfer market potential,a two-stage planning model of transfer flight product was built.In the first stage,a polynomial Logit model was adopted to create an itinerary selection model on the basis of the passengers′travel choice behavior by considering their perception of ticket price,flight frequency,flight time,and transfer time to predict the demand of itineraries.In the second stage,with the objective of maximizing airline profits and air accessibility of regional cities,a transfer flight product optimization design model was constructed based on the itinerary selection model.The proposed model is validated using some direct flight routes of China Express Airlines as an example.The results show that compared to direct flight routes the model yields transfer flight product design solution that results in a significant improvement in airline profits and air accessibility of regional cities,and increases the number of passengers traveling.Through parameter sensitivity analysis,the impact of flight capacity on the optimization results of the model is revealed.

关 键 词：航空运输 航线产品 枢纽航线网络 出行选择行为 可达性 

分 类 号：V351.3[航空宇航科学与技术—人机与环境工程]