词云和情感分析在新媒体环境下社会科学普及的应用研究  

Application Research of Word Cloud and Emotion Analysis in the Popularization of Social Science in the New Media Environment

作　　者：孙雷[1] Sun Lei(Jiangsu Open University,Jiangsu Nanjing 210036)

机构地区：[1]江苏开放大学,江苏南京210036

出　　处：《科技风》2024年第36期124-126,共3页

基　　金：2023年江苏省社科应用研究精品工程社会教育(社科普及)专项课题,项目编号:23SJB-39。

摘　　要：本文分析新媒体环境下社会科学普及的主要内容和词云与情感分析在社会科学普及的应用场合,并通过重要文件的学习、大型企业招聘财务人员的要求和关键审计事项分析词云构建、上市公司用户评论的情感分析为案例,说明新媒体环境下利用词云和情感分析进行社会科学普及是可行的,是适用于互联网传播的。This paper analyzes the main content of social science popularization in the new media environment and the appli-cation scenarios of word cloud and sentiment analysis in social science popularization.It illustrates through case studies such as the study of important documents,the requirements for recruiting financial personnel by large enterprises,the construction of word cloud for key audit matters analysis,and the sentiment analysis of user comments from listed companies that utilizing word cloud and sen-timent analysis for social science popularization is feasible and applicable to internet dissemination.

关 键 词：词云 社会科学普及 情感分析 应用 

分 类 号：F27[经济管理—企业管理]