基于O2O模式下的生鲜食品营销策略  

Marketing Strategy of Fresh Food Based on Online to Offline

作　　者：梁馨月 LIANG Xinyue(Chifeng Industrial Vocational Technical College,Chifeng 024000,China)

机构地区：[1]赤峰工业职业技术学院,内蒙古赤峰024000

出　　处：《现代食品》2024年第20期33-35,共3页Modern Food

摘　　要：本文以O2O模式为切入点,从经营销售、食品供应、推广管理等方面总结了传统模式下生鲜食品营销的不足之处。结合O2O模式特点,从体验营销、供应优化、增值服务等方面设计了生鲜食品营销策略,旨在为提高生鲜食品的营销推广提供借鉴。Taking O2O model as the starting point,this paper summarizes the shortcomings of fresh food marketing under the traditional model from the aspects of operation and sales,food supply and promotion management.Combined with the characteristics of O2O model,the fresh food marketing strategy is designed from the aspects of experience marketing,supply optimization,value-added services,etc.,in order to provide reference for improving the marketing and promotion of fresh food.

关 键 词：O2O模式 生鲜食品 营销方式 食品宣传 食品特性 

分 类 号：F724.6[经济管理—产业经济]