考虑出行者环保意识的出行方式选择行为研究  

Research on Travel Mode Choice Behavior Considering Travelers’ Environmental Awareness

作　　者：郑华蕊 简文良 高良鹏 ZHENG Huarui;JIAN Wenliang;GAO Liangpeng(Fujian Technology and Economy Integration Platform for Digitalization of Transportation&Logistics,Fujian University of Technology,Fuzhou 350118,China;College of Transportation,Fujian University of Technology,Fuzhou 350118,China)

机构地区：[1]福建理工大学福建省交通物流业数字化科技经济融合服务平台,福州350118 [2]福建理工大学交通运输学院,福州350118

出　　处：《交通工程》2024年第12期8-14,共7页Journal of Transportation Engineering

基　　金：福建省自然科学基金项目(2021J05226,2022J01938)。

摘　　要：选取环保态度、环保行为、环保政策响应3个变量描述出行者环保意识,并据此设计相应的观测变量,采用结构方程模型建立观测变量与环保意识潜变量之间的量化关系,揭示环保意识对低碳出行意愿的影响路径;进一步,在出行方式选择建模中引入环保意识潜变量,构建SEM-Logit模型,阐明环保意识潜变量对出行方式选择的影响机理,并以福州市居民出行调查数据为例,开展实证研究,结果表明:居民环保行为和环保政策响应对其低碳出行意愿具有直接影响,良好的环保行为和积极的环保政策响应习惯有助于促进低碳出行;考虑环保意识潜变量有助于提高出行方式选择模型的拟合效果和解释能力。The model's explanatory power can be enhanced,providing better decision-making references for policy formulation.Specifically,three variables,namely environmental attitude,environmental behavior,and response to environmental policies,are selected to describe environmental awareness.Corresponding observed variables are designed,and the structural equation model is utilized to establish the quantitative relationship between observed variables and the latent variable of environmental awareness,revealing the influence path on the willingness to travel in a low-carbon manner.Subsequently,the latent variable of environmental awareness is introduced into the travel mode choice model to construct the SE M-Logit model,clarifying its influence mechanism on travel mode choice.Taking the travel survey data of Fuzhou residents as an example for empirical research,the results indicate that residents’environmental behaviors and responses to environmental policies have a direct impact on their willingness to travel in a low-carbon manner.Good environmental behaviors and active responses to environmental policies contribute to promoting low-carbon travel.Moreover,considering the latent variable of environmental awareness helps improve the fitting effect and explanatory ability of the travel mode choice model.

关 键 词：交通政策 低碳出行 出行行为 环保意识 SEM-Logit模型 

分 类 号：U491[交通运输工程—交通运输规划与管理]