地域文化意象驱动下的公共信息图形设计研究  

RESEARCH ON PUBLIC INFORMATION GRAPHIC DESIGN DRIVEN BY REGIONAL CULTURAL IMAGERY

作　　者：韩卓 陈立民[1] HAN ZHUO;CHEN LIMIN

机构地区：[1]西南交通大学设计艺术学院

出　　处：《设计》2024年第21期32-36,共5页Design

摘　　要：探索地域文化意象驱动下公共信息图形设计,突出地方特色,提升地方城市形象,强化导视系统的视觉表达,旨在为我国城市公共空间内的信息图形提供新的设计思路。引入地域文化意象的基本作用及公共信息图形的基本概念并进行深入剖析,分析地域文化意象在公共信息图形设计中的视觉表现方法,从而指导公共信息图形的设计。得出了地域文化意象驱动下的公共信息图形的设计原则以及设计方法,提取地域文化意象,并将其应用于当地公共信息图形的设计当中。通过对地域文化意象的提取和设计,以公共信息图形图形来演绎与地域特色之间的共鸣,对地域文化意象的概念、图形、色彩的提炼,分析地域文化意象独特的表达方式,赋予城市独特的“排他性”,从而使得当地居民以及外来游客通过公共信息图形感受到城市独特的文化意蕴,提升文化氛围,促进地域文化的传承与发展。Exploring the design of public information graphics driven by regional cultural imagery,highlighting local characteristics,enhancing the image of local cities,and strengthening the visual expression of navigation systems,aiming to provide new design ideas for information graphics in urban public spaces in China.The basic role of introducing regional cultural imagery and the basic concepts of public information graphics are analyzed in depth,and the visual expression methods of regional cultural imagery in public information graphic design are analyzed to guide the design of public information graphics.The design principles and methods of public information graphics driven by regional cultural intentions were derived,and regional cultural intentions were extracted and applied to the design of local public information graphics.By extracting and designing regional cultural intentions,using public information graphics to interpret the resonance with regional characteristics,extracting the concepts,graphics,and colors of regional cultural images,analyzing the unique expressions of regional cultural images,and endowing cities with unique"exclusivity",local residents and foreign tourists can feel the unique cultural connotations of the city through public information graphics,enhance the cultural atmosphere,and promote the inheritance and development of regional culture.

关 键 词：公共信息 图形设计 地域文化 文化意象 公共空间 

分 类 号：J40[艺术—摄影艺术]