不同权力结构下政府补贴对技术创新和消费者购买力的影响研究  

A Study on the Impact of Government Subsidies on Technological Innovation and Consumer Purchasing Power under Different Power Structures

作　　者：周怡婕 张福利[2] Zhou Yijie;Zhang Fuli(School of Business,Nanjing Audit University,Nanjing 211815,China;School of Mathematics,Nanjing Audit University,Nanjing 211815,China)

机构地区：[1]南京审计大学商学院 [2]南京审计大学数学学院,江苏南京211815

出　　处：《科技创业月刊》2024年第12期61-70,共10页Journal of Entrepreneurship in Science & Technology

基　　金：江苏省研究生实践创新项目“互补产品供应链的授权与竞争策略研究”(SJCX23_1044)。

摘　　要：渠道权力结构在决定供应链的产品技术创新与营销投入策略时起着至关重要的作用,并直接关系到供应链成员的利润。基于Stackelberg博弈理论,考虑了两种不同权力结构下的供应链决策模型:制造商主导模型和零售商主导模型。在每种权力结构下只考虑政府补贴制造商、政府补贴消费者、政府无补贴3种情况,研究不同政府补贴策略对供应链的影响。结果表明:①当零售商为领导者时,与政府无补贴情形相比,对制造商或消费者分别补贴都能够提升产品技术创新水平,而且两者水平相等;无论是对制造商还是消费者进行补贴,制造商和零售商都是为领导者时各自获利最大。②与无补贴情况相比,政府补贴能够显著提升消费者购买力、制造商与零售商的利润、技术创新水平和营销投入水平。③产品技术创新水平、消费者购买力以及供应链成员的利润均随着技术创新水平敏感性和营销投入敏感性增加而增加;供应链中的技术创新水平与营销投入水平并非遵循固定的高低顺序,而是受到消费者对技术创新敏感度和营销投入敏感度的共同影响。The channel power structure plays a pivotal role in determining the product technology innovation and marketing investment strategies of the supply chain,and is directly related to the profit of supply chain members.Based on the Stackelberg game theory,two supply chain decision-making models under different power structures are constructed:the manufacturer-led model and the retailer-led model.Under each power structure,this paper only considers three scenarios:government subsidies for manufacturers,subsidies for consumers,or no subsidies.The impact of different government subsidy strategies on the supply chain is studied.The results show that:①When retailers are the leaders,compared with the scenario of no government subsidies,subsidies for manufacturers or consumers can both enhance the level of product technology innovation,and the two levels are equal.Regardless of whether subsidies are given to manufacturers or consumers,manufacturers and retailers achieve the greatest profits when they are leaders respectively.②Compared with the no-subsidy scenario,government subsidies can significantly increase consumer purchasing power,the profits of manufacturers and retailers,the level of technological innovation,and the level of marketing investment.③The level of product technology innovation,consumer purchasing power,and the profits of supply chain members all increase with the increase in sensitivity to technological innovation and marketing investment.The levels of technological innovation and marketing investment in the supply chain do not follow a fixed high-low order but are jointly influenced by consumers’sensitivity to technological innovation and marketing investment.

关 键 词：权力结构 政府补贴 产品技术创新 消费者购买力 

分 类 号：F274[经济管理—企业管理]