产业链视角下国产游戏爆火的经济效益剖析——以《黑神话悟空》为例  

The Economic Benefi ts of Domestic Games’Popularity——Taking“Black Myth:Wukong”as an Example

作　　者：罗晓晨 张晓华 杨晟毅 Luo Xiaochen;Zhang Xiaohua;Yang Shengyi(Shanxi Datong University,Datong,Shanxi 037000)

机构地区：[1]山西大同大学,山西大同037000

出　　处：《中国商论》2024年第24期65-68,共4页China Journal of Commerce

基　　金：山西省政府重大决策咨询课题(ZB20240603)阶段性研究成果。

摘　　要：《黑神话悟空》作为国内首款3A游戏,从上线以来深受市场欢迎,不仅游戏本身实现了超高的销售收入,还对电脑配件、IP联名产品、地方文旅的发展和相关概念股的上涨有显著的正向作用,即《黑神话悟空》的火爆对实体经济和资本市场造成了巨大影响,带来积极的经济效应。根据棘轮效应、需求理论和羊群效应,《黑神话悟空》带来积极经济效应的原因主要是由于游戏的高品质构筑产业壁垒、消费者的文化自信和对IP经济的追逐激发了消费活力,以及制作费的宣传推广和自媒体二次创作不断吸引巩固消费群体、扩大市场份额,这也显示出我国消费市场中男性消费力崛起、消费者更加注重高品质和高情感满足类的消费及产业链经济的巨大潜力。因此,本文首先从产业链视角归纳《黑神话悟空》爆火带来的经济效应,其次从经济学视角分析造成这一现象的根本原因,再次在此基础上探究其所反映出的社会及市场发展趋势,最后结合大同市的实际情况为该市经济发展提供建议,以期助力当地经济的高质量转型发展。As the first 3A game in China,“Black Myth:Wukong”has been widely recognized by the market since its launch,not only achieving high sales revenue for the game itself,but also having a significant positive impact on the sales of computer accessories,IP-linked products,the development of local tourism and the rise of related stock prices.In other words,the popularity of“Black Myth:Wukong”has had a huge impact on the real economy and capital market,bringing positive economic effects.According to the hysteresis effect,demand theory,and herd behavior,the positive economic effects brought by“Black Myth:Wukong”are mainly attributed to the high-quality game constructing industrial barriers,consumers’cultural confidence,the pursuit of IP economy stimulating consumption vitality,the advertising of the production cost,and the continuous attracting and consolidating of consumption groups and the expansion of market share due to self-media’s secondary creation.This also indicates the rising purchasing power of male consumers in our market,as well as a greater emphasis on high-quality goods and emotional satisfaction among consumers,highlighting the enormous potential of the industrial chain economy.Therefore,this paper first summarizes the economic effects brought about by the explosive popularity of“Black Myth:Wukong”from the perspective of the industrial chain.It then analyzes the fundamental reasons behind this phenomenon from an economic perspective.Building on this,the paper explores the social and market development trends reflected by the phenomenon.Finally,combining with the actual situation of Datong City,the paper provides suggestions for the city's economic development,aiming to contribute to the high-quality transformation and development of the local economy.

关 键 词：《黑神话悟空》 网络游戏 经济效应 地方文旅 消费经济 

分 类 号：F592.7[经济管理—旅游管理]