外资企业文化本土化对汽车产业发展的影响研究——以在华韩资企业为例  

Study on the Impact of Localization of Foreign-funded Corporate Culture on the Development of the Automotive Industry——Take Korean-funded Enterprises in China as an Example

作　　者：代丽娟[1] Dai Lijuan(Yancheng Teachers University,Yancheng,Jiangsu 224000)

机构地区：[1]盐城师范学院,江苏盐城224000

出　　处：《中国商论》2024年第24期152-155,共4页China Journal of Commerce

基　　金：2023年度江苏省高校哲学社会科学研究项目“韩资企业对江苏沿海地区本土文化的影响”(2023SJYB2007);2024年度盐城市社科基金项目“韩资企业文化本土化对盐城汽车产业发展的影响研究”(24skA185)的阶段性研究成果。

摘　　要：本土化有助于增强外资企业与当地社会文化、政治经济的融合,从而顺利开展各项经营活动,作为核心竞争力的企业文化本土化,更是外资企业在中国取得经营成功的重要因素。本文从企业文化的物质层、制度层、精神层三个层面,考察韩资企业文化本土化的内涵与特征、问题与原因、内在逻辑与实践路径。同时,以盐城具有代表性的大型韩资企业为研究对象,通过实例对韩资企业文化本土化的背景、现状以及如何影响汽车产业发展进行分析,以期为汽车产业的企业文化建设提供借鉴。Localization helps enhance the integration of foreign-invested enterprises with local social,cultural,and political-economic environments,thereby enabling the smooth conduct of business activities.As a core competitive advantage,the localization of corporate culture is an important factor for the success of foreign-invested enterprises in China.This paper examines the connotations and characteristics,issues and causes,internal logic,and practical pathways of the localization of Korean corporate culture from three levels:material,institutional,and spiritual.Using a representative large Korean-invested enterprise in Yancheng as a case study,the paper analyzes the background,current status,and impact of Korean corporate culture localization on the development of the automotive industry,aiming to provide insights for corporate culture construction in the automotive industry.

关 键 词：在华外资企业 企业文化 本土化 汽车产业 江苏经济 

分 类 号：F123.15[经济管理—世界经济]