梁平木版年画数字智能文创产品创新研究  

Research on Innovative of Digital Intelligent Cultural and Creative Products of Liangping New Year Wood-Block Print

作　　者：吴楠[1] 龚玉霞[1] 周红亚 WU Nan;GONG Yu-xia;ZHOU Hong-ya(Chongqing Business Vocational College,Chongqing 401331,China;School of Art and Design,Xihua University,Chengdu 610039,China)

机构地区：[1]重庆商务职业学院,重庆401331 [2]西华大学美术与设计学院,成都610039

出　　处：《印刷与数字媒体技术研究》2024年第S01期56-63,共8页Printing and Digital Media Technology Study

基　　金：重庆市教育委员会科学技术研究计划“科技+文旅”梁平木版年画数字化文创产品创新设计研究项目资助项目(No.KJQN202104403)。

摘　　要：为了提升非遗文化产品的技术性和新颖性,丰富数字智能文创类型,拓展非遗文化品牌传播,本研究通过调研与文献分析,对重庆梁平木版年画的历史发展、制作技艺、艺术特点、人文精神等进行分析与提炼,选取有代表性的元素进行数字化资源重构。同时以数字智能技术为研究切入点,运用传感器技术、结合Arduino平台以及TouchDesigner平台进行多模态智能文创产品设计研究,实现非遗文创产品与消费者间的智能互动。通过智能技术的融入,为非遗数字化文创产品开发提供更多可能性,提升大众探索非遗文化的动机与行为潜力,促进非遗文化数字保护以及区域文旅产业发展。In order to improve the technology and novelty of intangible cultural heritage products,enrich the types of digital intelligent cultural creation,and expand the brand communication of intangible cultural heritage,through investigation and literature analysis,the historical development,production techniques,artistic characteristics and humanistic spirit of Chongqing Liangping New Year wood-block print were analyzed and extracted,and representative elements was selected to reconstruct digital resources in this study.At the same time,taking digital intelligent technology as the research entry point,sensor technology,Arduino platform and TouchDesigner platform were used to design and research multi-modal intelligent cultural and creative products,so as to realize intelligent interaction between intangible cultural and creative products and consumers.Through the integration of intelligent technology,it will provide more possibilities for the development of intangible cultural heritage digital cultural and creative products,enhance the motivation and behavioral potential of the public to explore intangible cultural heritage,and promote the digital protection of intangible cultural heritage and the development of regional cultural and tourism industry.

关 键 词：智能文创 梁平木版年画 数字技术 

分 类 号：TB472[一般工业技术—工业设计]