平台所有者进入互补市场对平台互补企业创新的影响机制  

The Impact Mechanism of Platform Owners Entering Complementary Markets on Innovation of Platform Complementary Enterprises

作　　者：李宇[1] 历娇楠 Li Yu;Li Jiaonan(School of Business Administration,Dongbei University of Finance and Economics,Dalian 116025,China)

机构地区：[1]东北财经大学工商管理学院,辽宁大连116025

出　　处：《科技管理研究》2024年第22期102-112,共11页Science and Technology Management Research

基　　金：教育部人文社会科学研究规划基金项目“数据要素乘数效应与集聚效应‘双轮驱动’的数字产业集群创新发展机制研究”(24YJA790026);辽宁省教育厅基本科研项目重点攻关项目“推动辽宁数字经济高质量发展赋能制造业转型升级的路径与策略研究”(LJKZZ20220125);辽宁省社会科学规划基金重大委托项目“以平台经济为载体推动我省制造业与数字经济深度融合的机制和对策研究”(L23ZD052)。

摘　　要：平台互补企业的创新贡献为产业平台创新提供重要支持,但有关研究对平台所有者进入互补市场情境下互补企业创新诱发机制还缺乏充分认识;此外,竞合战略激发企业创新是较新兴的管理理念,其对平台所有者深入挖掘互补企业潜在的创新收益以及维护平台生态整体长期发展等方面的作用亟待阐释。据此,以“刺激-机体-反应”理论框架和自我决定理论为基础,探讨“平台所有者进入互补市场(刺激)-互补企业感知(机体认知)-互补企业创新行为(反应)”的影响机制,并从平台氛围视角(平台支持)探讨进入策略影响互补企业感知的边界条件。结果发现:平台所有者进入互补市场会发挥鲶鱼效应,通过诱发互补企业需求机会感知、情境威胁感知,进一步激发互补企业的创新活力,平台支持会调节进入策略与互补企业需求机会感知之间的关系。因此,平台所有者可以根据想要达到的目的,对互补企业提供适当的激励;而互补企业可以使用一些事先的策略来保护自己免受平台所有者的模仿和侵占。The innovation contributions of platform complementary enterprises are crucial for driving industrial platform innovation.However,existing research has not fully elucidated the mechanisms through which these enterprises'innovation is stimulated,particularly when platform owners enter the complementary market.Moreover,the coopetition strategy is an emerging management concept that urgently requires explanation regarding its role in enabling platform owners to deeply explore the potential innovation benefits of complementary enterprises and maintain the long-term development of the platform ecosystem as a whole.This paper focuses on whether platform owners can invoke the catfish effect to enhance the innovation vitality of complementary enterprises,addressing both theoretical and practical dimensions.Grounded in the stimulus-organism-response(SOR)framework and self-determination theory(SDT),it examines the mechanism linking platform owners entering complementary markets(stimulus),complementary enterprise perceptions(organism cognition),and complementary enterprise innovation behavior(response).Additionally,it explores the boundary conditions of how entry strategies influence the perceptions of complementary enterprises from the perspective of platform climate(platform support).It is proved that platform owners entering complementary markets can trigger the catfish effect,stimulating the innovation vitality of complementary enterprises by inducing their perception of demand opportunities and situational threats.Platform support moderates the relationship between entry strategies and the perception of demand opportunities among complementary enterprises.Consequently,platform owners can provide appropriate incentives to complementary enterprises based on their intended objectives,while complementary enterprises can adopt proactive strategies to protect themselves from imitation and encroachment by platform owners.

关 键 词：平台所有者进入 互补市场 互补企业创新 动机感知 竞合战略 

分 类 号：F279.23[经济管理—企业管理] G301[经济管理—国民经济]