中国日报“双碳”报道文档主题挖掘研究  

Topic mining in China Daily’s coverage of the“dual carbon”

作　　者：刘昊[1] 蒲安妮 LIU Hao;PU Anni(School of Journalism and Communication,Sichuan International Studies University,Chongqing 400031,China)

机构地区：[1]四川外国语大学新闻传播学院,重庆400031

出　　处：《中国传媒大学学报（自然科学版）》2024年第5期32-40,共9页Journal of Communication University of China：Science and Technology

基　　金：国家社科一般项目(23BXW026)。

摘　　要：主流外宣媒体是国际社会了解中国碳达峰和碳中和目标的重要窗口,尤以《中国日报》为代表,其围绕“双碳”政策进行了大量宣传和报道。反思“双碳”报道框架,评估其科学性和有效性,对于“双碳”跨文化传播至关重要。采集中国日报相关报道数据,基于潜在狄利克雷分配模型,识别出“双碳”主题:政府引领生态文明建设、中欧政策承诺与国际合作、清洁能源转型与绿色产业增长、绿色经济增长与可持续发展、全球绿色低碳发展区域布局及中德绿色交通合作。研究发现《中国日报》“双碳”报道政策宣介全面且重点突出,但主题对“双碳”诠释的全面性和平衡性仍需提升,且缺乏“南方转向”视角。“双碳”国际传播应聚焦故事性、整合传播和对话互动。Mainstream foreign publicity media serve as an important window for the international community to understand China's carbon peak and carbon neutrality goals,with China Daily being a prominent example.The newspaper has conducted extensive publicity and reporting on the"dual carbon"policy.Reflecting on the framework of"dual carbon"reporting and evaluating its scientific validity and effectiveness is crucial for its cross-cultural communication.By collecting relevant report data from China Daily and applying the Latent Dirichlet Allocation model,six key themes of"dual carbon"were identified:government-led ecological civilization construction,China-Europe policy commitments and international cooperation,clean energy transformation and green industry growth,green economic growth and sustainable development,global green low-carbon development regional layout,and China-Germany green transportation cooperation.The study finds that although China Daily's coverage of"dual carbon"policies is comprehensive and highlights key areas effectively,the topic representation of"dual carbon"lacks sufficient comprehensiveness and balance,and does not incorporate a"Southern Turn"perspective.International communication on"dual carbon"should emphasize storytelling,integrated communication,and interactive dialogue.

关 键 词：外宣主流媒体 气候传播 隐含狄利克雷分布 文档主题模型 

分 类 号：G202[文化科学—传播学]