数智时代主流媒体建设中华文化新质传播力理路研究  

The New Quality Communication Forces of Chinese Culture:A Study on the Logic of Mainstream Media'Innovations

作　　者：杨珊[1] 蒋晓丽[1] YANG Shan;JIANG Xiao-li(School of Literature and Journalism,Sichuan University,Chengdu 610064,China)

机构地区：[1]四川大学文学与新闻学院,四川成都610064

出　　处：《编辑之友》2024年第12期21-27,共7页Editorial Friend

基　　金：国家社会科学基金重大项目“中华文化经典符号谱系整理与数字人文传播研究”(23&ZD212)。

摘　　要：面对全球数智化浪潮的冲击,我国新型主流媒体深度推进融合创新、增强中华文明传播力影响力已成为刻不容缓的时代使命。文章从探讨主流媒体建设中华文化新质传播力的耦合价值出发,提出新质传播力的创新可从数智共融的专业产制、虚实相生的多元呈现、高效亲和的文明互鉴三个维度入手,以沉浸互嵌的协同联动模式,促进新业态生产函数的形成与应用。基于此,文章提出主流媒体在实践层面应从搭建仓储式经典文化IP数据库、汇聚多元在地文化展演力量、依托国际传播中心打造“数智新华流”三条关键进路,培育和提升中华文化新质传播力。Facing the impact of the global wave of digitization,it has become an urgent task for new mainstream media to deeply promote integrated innovation and enhance the communication and influence of Chinese civilization.This article starts with exploring the coupling value of mainstream media in building the new quality communication forces of Chinese culture,and proposes that the innovation of new quality communication forces should incorporate three dimensions:professional production system that integrates data and intelligence,diversified presentation that combines reality and virtuality,and high-efficient and friendly mutual learning among civilizations.With an immersive and embedded collaborative linkage mode,it aims to promote the formation and application of new business production functions.Based on this,this article proposes that mainstream media should cultivate and enhance the new quality communication forces of Chinese culture through three key approaches in practice:building a storage style classic cultural IP database,gathering diverse local cultural performance forces,and relying on international communication centers to create new flows of digital intelligence.

关 键 词：数智时代 新型主流媒体 中华文化 新质传播力 

分 类 号：G2065[文化科学—传播学]