原创品牌的设计“在地性”内涵发微  

Elucidates the Subtleties of the Connotation of"Localization"in the Design of Original Brand

作　　者：张军[1] ZHANG Jun

机构地区：[1]山西大同大学

出　　处：《创意设计源》2024年第6期48-52,共5页

基　　金：2023年度山西省哲学社会科学规划课题“山西特色专业镇与地方手工艺互动机制研究”(项目编号:2023YY246)阶段性研究成果。

摘　　要：设计“在地性”以设计主体和文化自身与生发文化的场域共同构建的设计实践为内容,包含两个相反相成的理论指向:一方面,呼吁设计关注工艺本体、汲取传统造物经验;另一方面,强调开拓原创力、面向未来的可持续设计。全球在地化语境下,中国“在地”设计以原创力开拓为内容,贯穿着一条从原创意志、原创设计到原创品牌的发展路径。随着文创产业发展、传统工艺振兴和区域创新体系的建构,原创设计品牌不断深化实践内容,呈现游离出“本土”的地方活力,开始从经验的“地方”走向本元性、主体性和日常性的“在地性”内涵。The"localization"of design is based on the design practice jointly constructed by the design subject,culture itself and the field of generative culture.It contains two opposite and complementary theoretical directions:on the one hand,it calls for design to pay attention to the craft ontology and learn from the traditional creation experience;On the other hand,it emphasizes the development of original and future-oriented sustainable design.In the context of global localization,China's"local"design takes original creativity development as its content,and runs through a development path from original will,original design to original brand.With the development of cultural and creative industry,the revitalization of traditional crafts and the construction of regional innovation system,the original design brand continues to deepen its practical content,showing the place vitality free from the"local",and beginning to move from the"place"of experience to the"localization"connotation of primitive,subjective and daily.

关 键 词：原创品牌 原创设计 在地性 传统工艺 

分 类 号：F273.2[经济管理—企业管理] J505[经济管理—国民经济]