基于TAM和TPB整合分析模型的职业教育元宇宙采纳行为影响因素研究  

Study on the Influencing Factors of Vocational Education Meta-Universe Adoption Behavior Based on the Integrated Analysis Model of TAM and TPB

作　　者：吴军 肖伟 梁燕冰 WU Jun;XIAO Wei;LIANG Yanbing(School of Digital Business,Guangdong Vocational College of Post and Telecom,Guangzhou Guangdong 510630,China)

机构地区：[1]广东邮电职业技术学院数字商务学院,广东广州510630

出　　处：《顺德职业技术学院学报》2024年第4期29-35,46,共8页Journal of Shunde Polytechnic

基　　金：广东省高等教育科学规划课题(2023GXJK832);广东省普通高校特色创新类项目(2023WTSCX226);广东省科技创新战略专项资金项目(PDJH2024B613)。

摘　　要：职业教育元宇宙作为一种新的教育形态,是职业教育未来数字化发展的重点方向。基于TAM和TPB整合分析模型,通过问卷调查研究高职院校教师对于职业教育元宇宙的采纳行为的影响因素。结果发现:感知有用性对职业教育元宇宙采纳行为有显著的正向影响,职业教育元宇宙采纳态度在其中起部分中介作用;感知易用性对职业教育元宇宙采纳行为的影响并不显著,但对职业教育元宇宙采纳态度有显著的负向影响;主观规范和感知行为控制均对职业教育元宇宙采纳行为有显著的正向影响,职业教育元宇宙采纳态度在其中起部分中介作用。应从强化技术支撑、发挥内驱作用、增加掌控感知方面提升职业教育元宇宙教学易用性、自我效能感、教学胜任力。Vocational education metaverse,as a new educational form,represents a pivotal direction for the future digital development of vocational education.Based on the integrated analysis model of TAM and TPB,the influencing factors of teachers'adoption behaviors towards vocational education meta-universe in higher vocational colleges were investigated through a questionnaire survey.The results indicate that perceived usefulness has a significant positive effect on vocational education metauniverse adoption behavior,and vocational education meta-universe adoption attitude plays a partial mediating role;perceived ease of use does not have a significant effect on vocational education meta-universe adoption behavior,but it has a significant negative effect on vocational education meta-universe adoption attitude;both subjective norms and perceived behavioral control have significant positive impacts on the adoption behavior,with the attitude towards adoption again playing a partial mediating role.To enhance the ease of use of vocational education metaverse teaching,self-efficacy,and teaching competence,efforts should focus on strengthening technical support,harnessing internal motivation,and augmenting the perception of control.

关 键 词：高职院校 技术接受模型 计划行为理论 职业教育元宇宙 技术采纳行为 

分 类 号：G710[文化科学—职业技术教育学]