陶瓷文创设计中地域性文化符号的发掘与应用  

Exploration and Application of Regional Cultural Symbols in Ceramic Creative Designs

作　　者：龙洲 席浩森 

机构地区：[1]景德镇陶瓷大学

出　　处：《中国陶瓷工业》2024年第6期72-76,共5页China Ceramic Industry

基　　金：景德镇市社会科学规划项目(2023020)。

摘　　要：通过对陶瓷文创现状的分析,提出地域性文化符号在体现文化内涵、反映象征意义、呈现审美格调三个方面对设计创新具有推动作用。依托符号学相关理论,构建出了文创设计用地域性文化符号的具体发掘方法,并以景德镇城市形象为例,对该方法的具体操作流程进行应用演示。旨在帮助设计师在设计应用中,更好地理解文化内涵拓展设计思路,并提供独特的表达方式,在一定程度上可以帮助解决当前陶瓷文创设计中创新性不足、同质化的问题。This paper analyzes the current state of ceramic cultural and creative product and proposes that regional cultural symbols play a significant role in driving design innovation by embodying cultural comnotations,reflecting symbolic meanings,and presenting aesthetic style.Relying on theories related to semiotics,it establishes specific methods for discovering and utilizing regional cultural symbols in cultural and creative design.Using the city image of Jingdezhen as an example,the paper demonstrates the practical application of this method.The goal is to help designers better understand cultural connotations to expand their design perspectives and provide unique forms of expression,which may help address issues of insufficient innovation and homogenization in contemporary ceramic cultural and creative design.

关 键 词：陶瓷文创 创新 地域性文化 文化符号 设计 

分 类 号：J527[艺术—艺术设计] G127[文化科学]