新式茶饮标签信息现状分析与标准探索  

Analysis and Exploration of the Current Standards for New-Style Tea Drinks Labeling Information

作　　者：韩丁 杨雪彤 林哲慧 HAN Ding;YANG Xue-tong;LIN Zhe-hui(Business College,Qingdao University)

机构地区：[1]青岛大学商学院

出　　处：《标准科学》2024年第S02期78-85,共8页Standard Science

基　　金：山东省自然科学基金“‘有用’与‘匹配’视角下开放式创新社区的产品创新机制研究”(项目编号:ZR2023MG076);横向课题“信息服务企业标准化问题研究”(项目编号:RH2300001681)资助。

摘　　要：近年来,新式茶饮行业快速扩张,其创新性和市场活力吸引了大批消费者。消费者在面临丰富多样的茶饮选择时,对产品质量、原材料来源及营养健康信息等方面的关注度也越来越高。然而作为产品质量、成分来源及营养信息的关键披露方式,标签信息的相关研究当前并不完善。本文通过实地走访、线上访谈及问卷发放等方式进行市场调研,并运用扎根理论三级编码分析所得数据,发现当前许多新式茶饮门店在标签信息披露方面存在着信息透明度低、内容不合理、标签不清晰不规范等问题。对此团队提出运用标准化手段在新式茶饮标签信息布局、信息溯源、分级标识制度建立等方面提出对策和建议。In recent years,the new-style tea drinks industry has been expanding rapidly,attracting a large number of consumers with its innovation and market vitality.Consumers are increasingly concerned about product quality,ingredient sources and nutritional and health information when they are faced with a wide variety of tea drink choices.As the key disclosure method of product quality,ingredient source and nutritional information,the number of researches about its label information is very limited.This paper conducts market research through field visits,online interviews and questionnaires,and analyzes the data by using three-level coding with rooted theory.It is found that the labeling information disclosure of many new tea drinks stores has problems such as low transparency,unreasonable content,unclear and unstandardized labels.In this regard,it puts forward countermeasures and suggestions on the layout of newstyle tea drink label information,information traceability,and the establishment of hierarchical labeling system by using the standardization means.

关 键 词：新式茶饮 标签信息 扎根理论 标签标准 

分 类 号：F719.3[经济管理—产业经济] F203