山水画虚实观审美在电商美工设计中的应用  

Research on the Application of the Aesthetic View of Landscape Painting in the Art Design of E-commerce

作　　者：张西霜 ZHANG Xishuang

机构地区：[1]黄山学院经济管理学院,安徽黄山234000

出　　处：《淮南师范学院学报》2024年第6期100-105,共6页Journal of Huainan Normal University

基　　金：横向项目“网店开设装修仿真软件开发”(hxkt2023195);横向项目“‘美甲’‘多门店+店员分销’的系统开发”(hxkt2024174)。

摘　　要：山水画中的虚实观审美意识在电商平台美工设计中具有应用价值。为了将传统艺术理念与现代设计相结合,提升电商美工设计的艺术性和审美价值,文章通过研究分析提出了将虚实观融入电商设计的理念,以重塑品牌形象、优化用户体验。研究表明,虚实观引入电商美工设计能够夯实其理论基础,还能促进中国传统文化与现代设计的融合,推动文化传承与创新发展。因此,虚实观的审美理念在电商平台设计中的应用是可行的,且具有广泛的市场认可度,对提升电商平台的整体美学效果和文化价值具有重要意义。This paper discusses the application of the aesthetic consciousness of the concept of reality and reality in landscape painting in the art design of e-commerce platform.The purpose of this study is to combine traditional artistic concepts with modern design,and to enhance the artistic and aesthetic value of e-commerce art design.Through research and analysis,the concept of integrating the concept of reality and reality into e-commerce design is put forward to enhance brand image,optimize user experience and convey commodity value.The research results show that the concept of reality and reality can not only enrich the theoretical basis of e-commerce art design,but also promote the integration of traditional culture and modern design in China,and promote cultural inheritance and innovation.Finally,the article draws a conclusion that the application of the aesthetic concept of virtual and real concept in the design of e-commerce platform is feasible,and it has wide market recognition,which is of great significance to enhance the overall aesthetic effect and cultural value of e-commerce platform.

关 键 词：山水画 虚实观 审美意识 美工设计 

分 类 号：F713.36[经济管理—产业经济]