碳减排成本分担下的供应链运营决策分析  

Decision Analysis of Supply Chain Operation under Carbon Emission Reduction Cost Sharing

作　　者：许海娟 叶春明[1] 李芳[1] XU Haijuan;YE Chunming;LI Fang(Business School,University of Shanghai for Science and Technology,Shanghai 200093,China)

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《复杂系统与复杂性科学》2024年第4期81-90,共10页Complex Systems and Complexity Science

基　　金：上海市哲学社会科学一般项目(2022BGL010)。

摘　　要：为研究碳减排成本分担对供应链决策的影响,建立4种制造商和零售商碳减排成本分担供应链决策模型,应用Stackelberg博弈进行求解,并基于演化博弈论对4种决策模型进行分析。研究表明:制造商利润与低碳投资成本分担比例呈正比,与低碳营销成本分担比例呈先正比后反比关系;零售商利润随低碳投资成本及营销成本分担比例的提高而下降。当低碳投资、营销成本分担比例,低碳投资、营销成本系数、消费者对营销努力及碳减排量敏感系数在某一取值范围内时,系统才会达到稳定策略。最后,基于研究结论提出相关建议,为供应链低碳成本分担业务的可持续发展提供了有效思路。To investigate the impact of carbon emission cost sharing on supply chain decisions,four carbon emission cost sharing supply chain decision models for manufacturers and retailers are developed.The Stackelberg game is applied to solve the problem,and the four decision-making models are analyzed based on evolutionary game theory,and the equilibrium conditions of the evolutionary stable strategy of carbon emission reduction cost sharing are obtained.Research shows that manufacturers′profits are directly proportional to the proportion of low-carbon investment cost sharing,and are first proportional and then inversely proportional to the proportion of low-carbon marketing cost sharing;Retailers’profits decrease with the increase of low-carbon investment costs and marketing cost sharing ratio.When the proportion of low-carbon investment and marketing cost sharing,the coefficient of low-carbon investment and marketing cost,and the sensitivity coefficient of consumers to marketing efforts and carbon emissions reduction are within a certain range,the system will reach a stable strategy.Finally,based on the research findings,relevant suggestions are proposed,providing effective ideas for the sustainable development of low-carbon cost sharing businesses in the supply chain.

关 键 词：低碳投资 低碳营销 成本分担 演化博弈 

分 类 号：F274[经济管理—企业管理] F224.32[经济管理—国民经济]