数字影像设计对国产品牌在对外出口中的作用及影响  

The Role and Impact of Commercial Imaging Design on Domestic Brands in Export

作　　者：王欢 李斯 WANG Huan;LI Si(Guangzhou Business School,Guangzhou 515800,China)

机构地区：[1]广州商学院,广东广州515800

出　　处：《鞋类工艺与设计》2024年第24期60-62,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着我国在国际地位上的不断上升,中国品牌对外出口也迎来了快速发展期。在人工智能、移动互联等新技术浪潮推动下,中国品牌正在以产品本地化、定制化为导向去赢得海外市场,通过践行中国文化、中国元素、中国技术的理念赋予品牌新价值,在商业数字影像设计领域中探索中国品牌的出海发展新实践,让品牌经济成为发展的新动能。As China's international status continues to rise,the export of Chinese brands has also entered a period of rapid development.Driven by new technologies such as artificial intelligence and mobile internet,Chinese brands are winning overseas markets through product localization and customization.By embodying the concepts of Chinese culture,elements,and technology,Chinese brands are endowed with new value.They are exploring new practices for their overseas development in the field of commercial imaging design,making the brand economy a new driving force for development.

关 键 词：影像设计 国产品牌 对外出口 

分 类 号：TS959.5[轻工技术与工程]