探讨电商环境下保健品行业设计语言的应用与分析  

Exploring the Application and Analysis of Design Language in the Health Products Industry in the E-commerce Environment

作　　者：潘婷婷 杨卫华[1] PAN Tingting;YANG Weihua(Changzhou University,Changzhou 213159,China)

机构地区：[1]常州大学,江苏常州213159

出　　处：《鞋类工艺与设计》2024年第24期117-119,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：在数字经济飞速发展的当下,网络经济与电商市场快速发展,电商平台的不断崛起,揭示了消费者购物场景的深刻转变。尤其在公共卫生事件的影响下,公众健康意识的显著增强促进保健品市场的增长。保健品市场的竞争态势正经历着显著的加剧。鉴于此,保健品行业在强化与消费者的直接互动的同时,亦应对非接触式销售模式下的视觉传达设定更高的标准。In the current era of rapid development of the digital economy,the rapid development of the network economy and e-commerce market,and the continuous rise of e-commerce platforms,reveal a profound transformation in consumer shopping scenarios.Especially under the influence of public health events,the significant increase in public health awareness promotes the growth of the health product market.The competitive situation in the health product market is experiencing significant intensification.In view of this,while strengthening direct interaction with consumers,the health product industry should also set higher standards for visual communication in non-contact sales models.

关 键 词：电商 保健品 设计语言 

分 类 号：J524.3[艺术—艺术设计]