企业市场调查中敏感性问题的处理  

Dealing with the Sensitive Problems of Business Market Survey

作　　者：涂光华[1] 马岚[1] 

机构地区：[1]湖南大学统计学系

出　　处：《统计研究》2002年第10期41-43,共3页Statistical Research

摘　　要：With the development of the information era, the enterprises are required to collect a vast amount of market data and enterprises’market research is a good way to obtain them.But no matter that market research,or enterprises’market research,even the research or sensitive questions,is the disadvantage in our country at present.The stratified\|weakened model is designed to manage sensitive questions in our article,which is aimed at putting forward a new method to perfect our market researching system.With the development of the information era, the enterprises are required to collect a vast amount of market data and enterprises’market research is a good way to obtain them.But no matter that market research,or enterprises’market research,even the research or sensitive questions,is the disadvantage in our country at present.The stratified\|weakened model is designed to manage sensitive questions in our article,which is aimed at putting forward a new method to perfect our market researching system.

关 键 词：对策 企业 市场调查 敏感性问题 

分 类 号：F274[经济管理—企业管理] F713.52[经济管理—国民经济]