全球化市场营销八大辩证新理念——世界知名企业营销策略与实践剖析  

Eight New Dialectical Theories on Global Market --Market Tactics of the World Well-Known Enterprises and Practical Analysis

作　　者：邹明波[1] 

机构地区：[1]盐都县人大财经委员会,江苏盐都224005

出　　处：《轻工机械》2002年第4期67-70,共4页Light Industry Machinery

摘　　要：入世后 ,我国企业实施全球化市场经营与竞争 ,创新营销理念成为取胜的关键。近年来 ,世界知名企业在营销管理、营销策略、营销方法、营销目标与营销指导思想等八大方面不断推出新的营销理念 ,指导营销实践取得了巨大成功。我们的企业经营者们需要加快更新营销理念 ,跟上全球化的步伐 ,提升国际经营核心竞争力 ,实现加入 WTO后企业全球化更快发展。After entering into the world trade organization, the innovative business theory becomes key of victory if the enterprises at home want to proceed the global market business and the competition. In recent years, the world well-known enterprises successively put forward new buniness theories in eight aspects, such as the business management, business tactics, business method, business objectives and the guiding ideology, etc. which instruct business practice and make successful results. Our enterprises's managers should renew business thoughts and follow the steps of globalization, increase key competitive force in the international business and realise the fast development of the enterprises globalisation after entering into the WTO.

关 键 词：世界 知名企业 营销策略 全球化 理念创新 

分 类 号：F270[经济管理—企业管理]