大学图书馆公关空间的有效拓展——面向新生开展公关活动,塑造图书馆形象  

The effective widening of public relational space in academic libraries--Carrying out public relation activities to build library image directed to first-year students

作　　者：闻祥花[1] 曾宏葡[1] 黄琛[1] 刘梦溪[1] 

机构地区：[1]韶关学院,512005

出　　处：《大学图书情报学刊》2002年第4期84-86,8,共4页Journal of Academic Library and Information Science

摘　　要：论述了大学图书馆应用公共关系原理 ,面向新生读者开展公关活动的目标和实施的具体措施。Based on the principle of public relations, the article discusses the academic libraries' goal and strategy of public relational activities, which direct to first-year students.

关 键 词：大学图书馆 新生读者 公共关系 形象塑造 公关活动评估 

分 类 号：G258.6[文化科学—图书馆学] G251