融合交通媒体传播资源,打造“包围式”健康科普阵地  

Integration of Transportation Media Communication Resources,and Creating an Encircling Position for Health Science Popularization

作　　者：熊丽 瞿园 卢恬 万德芝 许乐为 曾庆勇 Xiong Li;Qu Yuan;Lu Tian;Wan Dezhi;Xu Lewei;Zeng Qingyong(Jiangxi Province Center for Patriotic Health and Health Promotion,Nanchang 330008,China)

机构地区：[1]江西省爱国卫生与健康宣传促进中心,南昌330008

出　　处：《健康教育与健康促进》2024年第6期649-650,653,共3页Health Education and Health Promotion

摘　　要：提升健康素养是增进全民健康的前提。开展健康传播活动,能促使健康知识、行为和技能成为全民普遍具备的素质和能力。将交通媒体作为传播媒介,进行“包围式”的宣传,宣传范围广,社会影响力较大,能产生非常好的宣传效果,可作为除新媒体传播外一种良好的补充传播方式。Enhancing health literacy is a prerequisite for improving the health of the entire population,and health communication activities should be carried out so that health knowledge,behaviors and skills become common qualities and abilities for the entire population.The use of the transportation media as a medium of communication and the simultaneous“encircling”publicity,with its wide publicity scope and greater social influence,has produced very good publicity effects,and can be used as a good complementary means of communication in addition to the new media.

关 键 词：健康素养 交通媒体 健康传播 

分 类 号：G63[文化科学—教育学]