流动的盛会:时尚“场”的情境构建与身体展演——从时尚传播的视角看巴黎奥运会开幕式  

Flowing Event:Situational Construction and Embodied Performance of Fashion“Field”:Viewing the Opening Ceremony of the Paris Olympic Games from the Perspective of Fashion Communication

作　　者：郭幸 芦影 Guo Xing;Lu Ying

机构地区：[1]中国传媒大学

出　　处：《艺术设计研究》2024年第6期5-11,共7页Art & Design Research

基　　金：国家社科基金艺术学一般项目“当代设计伦理实践与方法研究”(项目编号:23BG107)的阶段性成果。

摘　　要：2024年巴黎奥运会开幕式在“奥运更开放”(Games wide open)的口号下,史无前例地将巴黎整座城市作为开放式剧场,通过表演者的身体展演和混合媒介交叠生成的视像景观构建出一场“流动的盛会”,成为令人瞩目的全球性媒介事件。本文将巴黎奥运会开幕式视为一种情境身体实践,即基于情境构建与身体展演而呈现的体育与艺术、历史与现实相融合的人文主义城市意象,从时尚传播的角度探讨巴黎作为时尚之都,如何在奥运会开幕式的全景构建中以时尚“场”的传播逻辑、文化意涵及价值创造,实现其前所未见的超越性。Under the slogan“Games Wide Open”,the opening ceremony of the 2024 Paris Olympic Games has unprecedentedly taken the whole city of Paris as an open theater,and built a“flowing event”through the embodied performance of performers and the visual spectacle generated by the overlapping of mixed media,which has become a global media event that attracts the world’s attention.In this paper,the opening ceremony of the Paris Olympic Games is regarded as a kind of situational physical practice,that is,based on the situational construction and embodied performance,the humanistic urban image of the integration of sports and art,history and reality is presented.From the perspective of fashion communication,this paper discusses how Paris,as a fashion capital,realizes its unprecedented transcendence with the communication paradigm,cultural meaning,and the value creation of fashion“field”in the panoramic construction of the Olympic opening ceremony.

关 键 词：时尚传播 巴黎奥运会开幕式 时尚场 情境身体实践 

分 类 号：J05[艺术—艺术理论]