游客感知视角下喀什古城历史文化街区原真性分析  

Analysis of the Authenticity of Historical and Cultural Blocks in Kashgar Ancient City from the Perspective of Tourist Perception

作　　者：李俊鹏 康耕源 雷霆宙 LI Jun-peng;KANG Geng-yuan;LEI Ting-zhou(Xinjiang University of Finance and Economics,Urumqi 830012,China)

机构地区：[1]新疆财经大学,新疆乌鲁木齐830012

出　　处：《黑龙江生态工程职业学院学报》2025年第1期47-53,94,共8页Journal of Heilongjiang Vocational Institute of Ecological Engineering

摘　　要：以喀什古城历史文化街区作为案例地,采用扎根理论的研究方法,对旅游平台上的点评语句进行译码分析,识别出12个副范畴和4个主范畴。研究剖析游客对硬件和软件原真性的感知源,构建了喀什古城游客感知下的原真性评价维度,涵盖古城建筑、旅游业态、文化透镜和生活气息等4个方面。研究发现,游客在硬件(古城建筑和旅游业态)和软件(文化体验和生活气息)原真性感知上存在显著差异,其中硬件感知源的原真性感知显著强于软件感知源。特别是,游客对旅游业态中商业气息的原真性感知较低,反映出古城商业化对游客原真性体验的负面影响。进一步分析游客对喀什古城原真性的感知,形成“属性—古城硬件感知—古城软件感知”的感知框架,为改善游客的喀什古城原真性体验提供理论依据。最后,总结研究结论,并提出针对性改善建议,旨在提升游客的原真性体验,促进喀什古城的可持续发展。Taking the historical and cultural district of the ancient city of Kashgar as a case study,adopt the research method of grounded theory to decode and analyze the review sentences on the tourism platform,and identify 12 sub-categories and 4 main categories.This study deeply analyzes the source of tourists’perception of the authenticity of hardware and software,and constructs the evaluation dimension of authenticity under the perception of tourists in the ancient city of Kashgar,which covering four aspects:ancient city architecture,tourism format,cultural lens and life atmosphere.The results show that there are significant differences in tourists’perception of authenticity in hardware(ancient city architecture and tourism),software(cultural experience and life atmosphere)and the authenticity perception of hardware perception source are significantly stronger than that of software perception source.In particular,tourists’perception of the authenticity of the commercial atmosphere in the tourism industry is low,reflecting the negative impact of the commercialization of the ancient city on the authenticity of tourists.Further analyze tourists’perception of the authenticity of the ancient city of Kashgar,forms a perceptual framework of“attributes,hardware perception of the ancient city,and software perception of the ancient city”,which provides a theoretical basis for improving the authenticity of tourists’experience of the ancient city of Kashgar.Finally,summarize the research conclusions and puts forward targeted improvement suggestions,aiming to improve the authentic experience of tourists and promote the sustainable development of the ancient city of Kashgar.

关 键 词：扎根理论 历史街区 原真性感知 喀什古城 

分 类 号：F592.7[经济管理—旅游管理]