生成式人工智能在中医药图书出版领域的实践与探索  

Practice and Exploration of Generative AI in the Publication of Chinese Medicine Book

作　　者：张双强 张峘宇 ZHANG Shuang-qiang;ZHANG Huan-yu

机构地区：[1]中国中医药出版社 [2]中国中医药出版社有限公司

出　　处：《新闻知识》2024年第8期26-30,93,共6页News Research

摘　　要：生成式人工智能技术对中医药图书编辑工作具有非常重要的作用。首先,在书稿的编辑加工和图书营销方面,其能够提升编辑工作效率,优化图书审稿流程,增加书稿内容的文化底蕴,实现书稿内容的精准修改,还可以提升营销文案的创作效率,实现个性化营销,并优化图书营销素材。其次,生成式人工智能能够助力中医药题库建设,实现试题的生成和格式审核,提高中医药试题质量与出题效率。但也应该看到,生成式人工智能并不能够完全替代编辑工作,作为中医药图书编辑,应在工作中保持质疑精神,关注伦理和隐私问题,不断更新自身的知识体系,利用新技术推动中医药图书出版事业的高质量发展。Generative AI technology enhances editorial efficiency,enriches the cultural depth of manuscript content,enables precise revisions,and optimizes the book review process in various aspects such as manuscript editing,book marketing,and cover design.It also improves the efficiency of creating marketing copy,enables personalized marketing,and optimize marketing materials.By supporting the construction of Chinese medicine question banks,generative AI can generate and format test questions,thereby enhancing the quality of Chinese medicine exam questions.It should be noted that generative AI cannot entirely replace the editorial works,therefore,editors should maintain an query spirit,pay close attention to ethical and privacy issues,continuously update their knowledge and strengthen collaboration,so as to promote the quality of the Chinese medicine book publishing industry.

关 键 词：生成式人工智能 中医药图书编辑 图书营销 中医药题库 出版效能 

分 类 号：G206[文化科学—传播学]