情景激励对大学生垃圾分类意愿与行为的影响  

The influence of situational motivation on college students’willingness and behavior of garbage classification

作　　者：陈荣[1] 谢凡 邱芬[3] 熊贻军 李春泉[2] 陈利民[2] CHEN Rong;XIE Fan;QIU fen;XIONG Yijun;LI Chunquan;CHEN Limin(School of Physics and Electronic Information,Nanchang Normal University,Nanchang 330032,China;Department of Electronic Information Engineering,Nanchang University,Nanchang 330031,China;Nanchang University College of Science and Technology,Jiujiang 332020,China)

机构地区：[1]南昌师范学院物理与电子信息学院,江西南昌330032 [2]南昌大学信息工程学院,江西南昌330031 [3]南昌大学科学技术学院,江西九江332020

出　　处：《南昌大学学报(理科版)》2024年第6期612-620,共9页Journal of Nanchang University(Natural Science)

基　　金：江西省教育厅科技项目(GJJ212612);江西省学位与研究生教育教学改革研究项目(JXYJG2023032);江西省高等学校教学改革研究重点项目(JXJG-21-23-6)。

摘　　要：整合传统计划行为理论TPB和技术接受模型TAM,构建知觉行为控制、智能设施、设施便利性、激励措施对垃圾分类意愿及行为之间关系的影响模型,对其进行实证研究。对南昌市在校大学生的垃圾分类意愿及行为进行问卷调查,运用结构方程模型探究影响大学生垃圾分类的关键因素。将思政教育与课程内容相结合,在嵌入式人工智能专业课程中实施教学改革。在大作业等环节,引导学生实践采用轻量化视觉模型部署技术提高垃圾分类辅助和人机交互性能,从而实现了教学与思政目标的双重达成。研究结果显示:知觉行为控制、设施便利性和激励措施对垃圾分类意愿存在显著正向影响,且知觉行为控制为主要的关键因素;智能设施对垃圾分类意愿产生正向影响不显著。垃圾分类意愿对垃圾分类行为产生正向影响显著,智能设施、设施便利性和激励措施对垃圾分类行为产生正向影响不显著。高校可以从加强情景激励、构建互动式机器人宣讲、建立绿碳账号冲抵实践学分及纳入评优评先考评体系、专业课程内容建设等协同,将有效提高垃圾分类的意愿及行为,保障生态环境可持续发展。Integrate the traditional Theory of Planned Behavior(TPB)and Technology Acceptance Model(TAM)to build an empirical research model on the relationship between perceived behavioral control,intelligent facilities,facility convenience,incentive measures,and willingness and behavior of garbage classification.Conduct a questionnaire survey on the willingness and behavior of garbage classification among college students in Nanchang City,and use structural equation modeling to explore the key factors influencing college students'garbage classification.Combine ideological and political education with course content,and implement teaching reform in embedded artificial intelligence professional courses.Guide students to practice using lightweight visual model deployment technology to improve garbage classification assistance and human-computer interaction performance in homework and other links,thus achieving the dual goal of teaching and ideological and political education.The research results show that perceived behavioral control,facility convenience,and incentive measures have a significant positive impact on willingness of garbage classification,and perceived behavioral control is the main key factor.And the positive impact of intelligent facilities on garbage classification willingness is not significant.However,the positive impact of garbage classification willingness on garbage classification behavior is significant.The positive impact of intelligent facilities,facility convenience,and incentive measures on garbage classification behavior is not significant.Colleges and universities can effectively improve the willingness and behavior of garbage classification,and ensure the sustainable development of the ecological environment by strengthening situational motivation,building interactive robot lectures,establishing green carbon accounts to offset practical credits and incorporating the evaluation system for excellence and advancement,as well as professional course content development.

关 键 词：情景激励 垃圾分类 意愿 行为 教学设计 

分 类 号：X32[环境科学与工程—环境工程] TP391.9[自动化与计算机技术—计算机应用技术]