校企合作背景下营销人才培养策略研究  

Training Strategies of Marketing Talents under Background of School-enterprise Cooperation

作　　者：杨磊 彭玲玉 YANG Lei;PENG Ling-yu(Hunan Sany Polytechnic College,Changsha 410129,Hunan,China)

机构地区：[1]湖南三一工业职业技术学院,湖南长沙410129

出　　处：《承德石油高等专科学校学报》2024年第6期65-70,共6页Journal of Chengde Petroleum College

基　　金：湖南省教育厅科学研究基金:22C1032;长沙哲学社会科学规划课题:2024CSSKKT180。

摘　　要：结合工程机械行业对营销人才的需求,采用因子分析法提炼职业核心能力要素,进一步构建营销人才职业核心能力模型;该模型为高等职业院校人才培养方案制定、课程体系设计、教学活动实施、教学评价考核等方面提供一种理论的探索,为培养高素质高技能营销人才提供有益的参考。通过调研掌握装备制造行业营销人才培养现状,提出改革措施:实行深度校企合作,建立紧密型合作关系;深化体制改革,创新人才培养机制;职业核心能力培养体系优化。This study combines the demand for marketing talents in the construction machinery industry and uses Factor Analysis method to extract elements of professional core competencies,further constructing a model of professional core competencies for marketing talents.This model provides a theoretical exploration for the development of talent cultivation plans,curriculum system design,teaching activity implementation,teaching evaluation and assessment in higher vocational colleges,and provides useful reference for cultivating high-quality and skilled marketing talents.By conducting researches and mastering the current situation of marketing talent cultivation in the equipment manufacturing industry,the following reform measures are proposed:implementing deep school enterprise cooperation and establishing close cooperative relationships;deepening institutional reform and innovating talent training mechanisms;optimizing the training system for professional core competencies.

关 键 词：营销人才 培养策略 实证研究 

分 类 号：F713.50-41[经济管理—市场营销]