数字创业企业商业模式创新对企业绩效的影响  

The Impact of Business Model Innovation on the Performance of Digital Startups

作　　者：陈雪琳 周冬梅[2] 鲁若愚[2] Chen Xuelin;Zhou Dongmei;Lu Ruoyu(School of Business,Chengdu University of Technology,Chengdu 610059,China;School of Economics and Management,University of Electronic Science and Technology of China,Chengdu 611731,China)

机构地区：[1]成都理工大学商学院,四川成都610059 [2]电子科技大学经济与管理学院,四川成都611731

出　　处：《科技进步与对策》2025年第1期92-101,共10页Science & Technology Progress and Policy

基　　金：国家自然科学基金面上项目(72272023);国家自然科学基金重点项目(71732004);国家自然科学基金重大项目(72091311);四川省哲学社会科学规划重大项目(SC22ZDYC10)。

摘　　要：数字创业企业不再拘泥于技术创新,通过商业模式创新获取竞争优势已成为其主要追求。基于CPSED II数据库中760家企业数据,探讨数字创业企业效率型商业模式创新和新颖型商业模式创新对企业绩效的影响,以及技术创新性的调节作用。结果发现,数字创业企业效率型商业模式创新对企业绩效具有正向影响,新颖型商业模式创新对企业绩效具有负向影响,技术创新性负向调节效率型商业模式创新、新颖型商业模式创新与企业绩效的关系。结论对数字创业企业开展与技术创新相契合的商业模式创新,进而推动我国数字经济发展具有实践指导价值。The use of digital technology such as the Internet,cloud computing,and big data has resulted in an influx of digital startups.These digital startups have not only generated many new professions,but have also aided in the transformation and upgrading of traditional industries,promoting economic and social progress.The ongoing innovation and breakthrough of their business models is the key to the vitality of digital startups.For example,digital startups such as Amazon and Alibaba have changed the traditional retail industry through platform-based business model innovation.However,even with innovation in their business models,not all digital startups are successful,and many companies become bogged in the mud and,regrettably,depart the market.Thus,digital startups are facing the practical challenge of how to innovate business models to promote performance.Existing research on this topic has focused on the positive effects of business model innovation,while disregarding the negative implications,which may result in increased R&D expenses,a larger likelihood of product failure,and more employee turnover.Digital startups,in particular,are pronouncedly service-oriented,and higher cost investment and increased revenue risk amplify the negative impact of business model innovation.Simultaneously,digital startups are clearly digital-oriented,and digital technology influences the process of business model innovation,but previous research has not focused on the role of technological innovativeness.The aforementioned lack of focus on the distinctiveness of business model innovation in digital startups is not favorable to in-depth examination of new laws of innovation and entrepreneurship in the digital economy.Drawing on the data from 760 firms in the Chinese Panel Study of Entrepreneurial Development(CPSED II)database,this study investigates the different mechanisms of the impact of efficiency-centered and novelty-centered business model innovation on the performance of digital startups,as well as the moderating role of techno

关 键 词：数字创业企业 效率型商业模式创新 新颖型商业模式创新 技术创新性 企业绩效 

分 类 号：F274[经济管理—企业管理]